TapResearch is a technology company.
TapResearch has raised $2.0M across 1 funding round.
TapResearch has raised $2.0M in total across 1 funding round.
TapResearch is a technology company specializing in research technology (ResTech) that provides real-time access to tens of millions of everyday consumers worldwide through a proprietary global audience network embedded in mobile apps and games[1][2]. The company builds a platform that enables marketers, researchers, and decision-makers to collect high-quality, agile market research data quickly and cost-effectively, helping them understand consumer behavior and preferences to inform business decisions[1][3]. TapResearch’s solution rewards users with virtual currency within apps, reducing fraud and lowering costs compared to traditional panels, and offers extensive audience targeting with over 66 demographic and behavioral data points[1]. The company serves a broad range of clients seeking actionable consumer insights and market intelligence, with strong growth momentum as a leading player in the ResTech space[2].
Founded in 2013 by Aaron Platshon (CEO), Kevin Chang (CTO), and Greg McCullough (Head of Analytics), TapResearch emerged from the founders’ frustration with the limitations of traditional market research methods while building a prior carsharing marketplace business[2]. They envisioned creating a platform that would make opinion data as easy to access as Google search results, democratizing access to relevant and actionable insights[2]. Initially known as PocketPanda, the company evolved to focus on mobile data collection and monetization technology, leveraging a network of mobile apps and games to reach a diverse global audience[3][4]. Early traction came from building a scalable, fraud-resistant survey platform that integrates seamlessly into mobile environments, enabling rapid data collection and real-time insights[1][4].
TapResearch rides the growing trend of agile, technology-driven market research that leverages mobile and digital platforms to gather consumer insights in real time. The timing is favorable due to increasing demand for fast, cost-effective, and high-quality data to inform business decisions in a rapidly changing market environment[2][5]. The shift from traditional panels to mobile-first, integrated survey solutions aligns with broader digital transformation trends in marketing and research industries. TapResearch’s model influences the ecosystem by setting new standards for data quality, speed, and cost, empowering companies to make evidence-based decisions with unprecedented ease and scale[2][5].
Looking ahead, TapResearch is positioned to expand its global reach and deepen its technology capabilities, potentially integrating more AI-driven analytics and expanding its product suite for publishers and decision-makers[2]. Trends such as increased mobile usage, demand for real-time insights, and the rise of ResTech will shape its trajectory. As the company continues to innovate in fraud prevention and audience targeting, it may further disrupt traditional market research models and solidify its role as a critical enabler of data-driven decision-making across industries. TapResearch’s vision of making opinion data as accessible as Google search suggests a future where consumer insights become seamlessly embedded in everyday business processes, driving smarter strategies and growth.
TapResearch has raised $2.0M in total across 1 funding round.
TapResearch's investors include 8-Bit Capital, Broadway Angels, Fortress Investment Group, Founders Fund, IDG Ventures, Recursive Ventures, Alexander Rosen, Sapphire Ventures, super{set}, The Hit Forge, Adam D'Angelo, Eric Chernoff.
TapResearch has raised $2.0M across 1 funding round. Most recently, it raised $2.0M Seed in May 2017.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| May 1, 2017 | $2.0M Seed | 8-Bit Capital, Broadway Angels, Fortress Investment Group, Founders Fund, IDG Ventures, Recursive Ventures, Alexander Rosen, Sapphire Ventures, super{set}, The Hit Forge, Adam D'Angelo, Eric Chernoff, Jonathan Swanson, Kim Perell, Nicolas Berggruen |