Tappi

Tappi develops an AI contact manager and fractional marketing SaaS platform designed to streamline digital commerce for small and medium-sized enterprises. The platform organizes critical business data, including call, payment, and location information, to power AI-driven text marketing, targeted online advertising, and AI-assisted customer calls. This integrated approach provides an end-to-end digital solution, enabling businesses to efficiently reach and retain their customer base.

The company was founded in 2022 by Kenfield Griffith and Louis Majanja. Their foundational insight stemmed from the observation that marketing poses significant challenges for SMEs, particularly in African markets, where available tools are often ill-suited, cost-prohibitive, or overly complex. Griffith and Majanja established Tappi to address these specific pain points by offering accessible and contextually relevant digital marketing solutions.

Tappi primarily serves SMEs, with a notable focus on empowering businesses within Africa by enhancing their online presence and customer acquisition efforts. The company's vision is centered on improving visibility for these businesses, facilitating customer discovery, and fostering trust in the digital economy. It aims to cultivate stronger relationships between businesses and their clientele, thereby advancing their operational and financial interactions.