Tap In® is a company.
Key people at Tap In®.
Tap In® was founded by Harlem Atwood-Fitzgerald (Founder & CEO).
Tap Invest (legal name: Purple Petal Invest Private Limited) is a Bengaluru-based fintech marketplace launched in 2022 that enables individuals to invest in diversified income-generating assets, primarily by buying and leasing them to businesses.[1] Its mission is to make financial freedom accessible through multiple income streams via a tech-powered, hassle-free platform serving both B2C and B2B customers, with 21-40 employees.[1]
The company solves barriers to retail investment in income-producing assets like real estate or equipment by offering safe, diversified options, targeting everyday investors seeking passive income amid India's growing fintech adoption.[1]
Tap Invest was founded in 2021-2022 in Bengaluru, India, driven by the "radical idea" that multiple income streams are essential for financial freedom.[1] The core team includes at least one key member, though specific founder names are not detailed in available profiles; the company quickly built a platform to democratize asset-backed investments.[1] Early traction focused on creating a trusted ecosystem for leasing marketplaces, evolving from ideation to operational scale with a small team of 21-40 by recent records.[1]
Tap Invest rides India's fintech boom, where retail participation in alternative investments surges amid rising digital adoption and demand for passive income post-2020 economic shifts.[1] Timing aligns with regulatory easing for digital lending and asset marketplaces, fueled by market forces like high youth savings rates and NBFC innovations (e.g., earned-wage access peers).[1] It influences the ecosystem by onboarding everyday investors into asset-backed yields, complementing platforms like Kaarva or Emerald Finance, and fostering a more inclusive wealth-building layer in emerging markets.[1]
Tap Invest is poised to expand its asset classes and user base as India's retail investment wave accelerates, potentially integrating AI for personalized portfolios or partnering with more lessees.[1] Trends like co-investments in private markets and rising LP allocations (50% per Goldman Sachs 2024 survey) could boost secondary liquidity options, indirectly aiding platforms like Tap Invest.[5] Its influence may evolve from niche leasing to a broader wealth-tech leader, tying back to its core promise: turning radical income ideas into scalable financial freedom for millions.[1][5]
Key people at Tap In®.
Tap In® was founded by Harlem Atwood-Fitzgerald (Founder & CEO).
