Tangible UX
Tangible UX is a company.
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Leadership Team
Key people at Tangible UX.
Tangible UX is a company.
Key people at Tangible UX.
Tangible UX is a customer experience (CX) and user experience (UX) consultancy based in San Francisco that helps brands of all sizes design, build, sell, and support products and services people want to use. They specialize in integrating strategy, creative design, and experience design—using methods like design thinking, lean, and agile—to solve business problems through a customer-centric lens, delivering services such as UX audits, user testing, interactive experiences, websites, applications, design systems, and trainings.[1][3][4][8] Operating at the intersection of sales, marketing, and product, they emphasize curiosity, ambition, tactical execution, empathy, and radical truth-telling to turn ideas into outcomes for clients including Fortune 500 tech companies like QuickBooks, Intel, and Capital One.[1][4][6]
Their growth stems from 15 years of experience, starting engagements with UX audits to identify opportunities and prioritize resources, which saves clients time and money while focusing on metrics that matter.[3] This positions them as a proactive partner that punches above its weight, acting as an extension of client teams with a tight-knit group of strategists, creatives, and subject matter experts.[1][6]
Tangible UX's exact founding year isn't explicitly stated, but their 15 years of UX audit experience as of recent records points to origins around 2010, evolving into a specialized CX consultancy focused on tech brands.[3][8] Leadership includes Founder & Creative Chairman Jennifer Goldsmith, alongside Senior Directors like James Young (Client Partnership), Jenny Madorsky and Justin Anderson-Weber (Strategy), and Joanna Hassel and Keeley Byerly (Program Management and Growth).[1] The team's ethos emerged from a commitment to connecting disparate ideas, people, and dots to create inspired customer experiences, with a proactive, empathetic approach that identifies solutions before problems escalate—as praised by clients like QuickBooks' Group Marketing Manager Parth Shukla.[1][6]
Pivotal moments include honing UX audits as a "best-kept secret" for Fortune 500 tech clients and expanding into full-lifecycle support from discovery to iteration, building a reputation for turning visionary brands' ideas into reality better than imagined.[1][3]
Tangible UX rides the wave of customer obsession in tech, where poor UX leads to churn amid rising expectations for seamless digital experiences—from onboarding to retention—in a post-pandemic world of hybrid sales, personalized marketing, and product-led growth.[3][4] Timing is ideal as Fortune 500 firms and startups alike face pressure to convert amid economic scrutiny, with UX audits enabling faster prioritization of high-impact changes that boost metrics like retention and conversions.[3][6]
They influence the ecosystem by democratizing enterprise-grade CX tools (e.g., design systems, rapid experimentation) for brands of all sizes, training teams in design thinking, and fostering inclusive, ethical design—helping tech companies build profitable, user-loved products that stand out in crowded markets.[4][7][8]
Tangible UX is poised to expand as AI-driven personalization and zero-party data amplify the need for empathetic, iterative UX—potentially scaling audits into predictive tools or AI-enhanced design systems. Trends like omnichannel experiences and regulatory pushes for ethical design will shape their path, evolving their influence from tactical partner to ecosystem shaper for emerging tech verticals. With their curiosity-fueled model, they'll continue connecting dots to make visionary brands unstoppable, proving that real human insight remains the ultimate differentiator in an automated world.
Key people at Tangible UX.