Tame has raised $6.5M in total across 2 funding rounds.
Tame's investors include Bessemer Venture Partners, byFounders, foobar.vc, World Fund, Klaus Nyengaard.
Tame is a Copenhagen-based SaaS company founded in 2016 that builds a customizable, brandable virtual events and webinar platform.[1][2] It serves B2B customers, primarily marketing and sales teams at enterprises, enabling them to create responsive event websites, manage RSVPs and paid registrations, send personalized emails, host live sessions with features like breakout rooms and exhibit halls, and access on-demand recordings—all in one intuitive interface.[2][3][4] The platform solves the problem of engaging audiences before, during, and after virtual events to generate leads, build brand awareness, and retain customers, with integrations like HubSpot, Salesforce, and Zapier.[3][4] Tame pivoted from offline corporate event tools to virtual during the 2020 pandemic, raising a $5.5M seed round (total funding $5.5M) from investors including byFounders VC and angels like Hampus Jakobsson, fueling growth to 11-50 employees and ~$10.5M revenue.[1][2]
Tame was founded in 2016 in Copenhagen, Denmark, by CEO & Co-founder Jasenko Hadzic and CXO & Co-founder Mickey Switzer Schubert-Suell, drawing on the team's decades of experience in creating events and building products.[1][5] The idea emerged from a passion for merging design and technology to deliver exceptional experiences, rooted in Scandinavian values of positivity, transparency, and diversity within a global mindset.[1] Initially focused on digital tools for offline corporate events, Tame pivoted sharply in March 2020 amid the pandemic to a highly customizable virtual platform tailored for enterprise sales events, achieving early traction that led to its oversized $5.5M seed round.[2] Pivotal moments include building an international team (11-50 employees) and fostering a culture where "everyone's voice matters," as highlighted by employee testimonials.[1]
Tame stands out in the crowded virtual events space through these key strengths:
Tame rides the enduring shift to hybrid and virtual events post-pandemic, capitalizing on demand for professional, branded experiences beyond basic Zoom calls.[2] Timing is ideal as enterprises seek tools for ongoing lead gen and sales enablement amid remote work normalization and economic pressures favoring cost-effective digital engagement over physical events.[2][3] Market forces like rising webinar usage for B2B marketing (e.g., integrations with CRMs) and the need for analytics-driven retention play to Tame's strengths, positioning it against commoditized platforms by emphasizing design-tech fusion and Scandinavian usability.[1][4] It influences the ecosystem by enabling scalable, immersive events that boost conversion rates, with its seed funding signaling validator interest in niche SaaS for media/entertainment and IT sectors.[1][2]
Tame's momentum—fueled by its pivot success, seed capital, and feature-rich platform—positions it for expansion into more enterprise sales enablement and global markets, potentially targeting AI-enhanced personalization or deeper CRM embeds.[2][3] Trends like hybrid event proliferation and data-rich attendee insights will shape its path, amplifying growth if it scales its 50-employee team while preserving culture.[1] Influence may evolve from webinar specialist to full video experience leader, especially as virtual fatigue wanes but demand for polished B2B tools persists—watch for Series A to accelerate international push. This experience-centric underdog exemplifies how design meets tech to tame complex events.[1][2]
Tame has raised $6.5M across 2 funding rounds. Most recently, it raised $6.0M Seed in May 2021.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| May 1, 2021 | $6.0M Seed | Bessemer Venture Partners, byFounders, foobar.vc, World Fund, Klaus Nyengaard | |
| Mar 1, 2016 | $550K Seed | byFounders, foobar.vc, Klaus Nyengaard |
