TagNTrac is a technology company.
TagNTrac has raised $10.0M across 1 funding round.
TagNTrac has raised $10.0M in total across 1 funding round.
TagNTrac has raised $10.0M in total across 1 funding round.
TagNTrac's investors include CRV, Dell Technologies Capital, Future Ventures, Owl Capital, Streamlined Ventures, Waverley Capital, Bill Tai.
Tag-N-Trac is a San Diego-based technology company founded in 2020 that builds a full-stack IoT platform for supply chain visibility and logistics automation, primarily targeting pharmaceuticals and perishables (food & beverage) industries.[1][2][3] Its RELATIVITY cloud platform integrates in-house designed hardware like Bluetooth and 5G Cellular smart labels, tags, and gateways with AI-driven analytics to deliver real-time tracking, condition monitoring (e.g., temperature for cold chains), predictive risk alerts, and workflow automation from SKU to container level, whether in transit or storage.[2][3][4] Serving Fortune 500 manufacturers, 3PLs, freight forwarders, and partners like Identiv and ERP providers, it solves critical problems like product wastage, compliance risks, and lack of visibility in a $12 trillion global logistics market, enabling cost reductions, optimized operations, and revenue growth through actionable insights.[1][3][4] The company raised $10M in Series A funding in 2022 from Dell Technologies Capital, Merck Global Innovation Fund, and Aerosafe Global, fueling global expansion with engineering hubs in the US, Germany, Singapore, and India.[4][5]
Tag-N-Trac emerged in 2020 from a team of senior executives with deep engineering expertise in WiFi, Bluetooth, sensors, and positioning technologies, aiming to modernize the logistics lifecycle in an industry lacking off-the-shelf visibility for over 250 billion annual pallets.[3][4][5] Founded in San Diego (with HQ in La Jolla, CA), the idea stemmed from sector-specific supply chain pain points, like temperature-sensitive pharma shipments and perishables vulnerable to damage, prompting a modular, full-stack IoT approach over one-size-fits-all solutions.[2][4] CTO Joseph Reddy highlighted the platform's scalability across pharmaceuticals, food & beverage, high-value goods, and multimodal logistics, with early traction via rapid deployments (under six months) integrating with TMS systems.[4] Pivotal moments include the 2022 Series A funding for scaling manufacturing and partnerships, and the April 2025 Identiv collaboration for cold chain IoT, solidifying its role in pharma compliance.[1][4]
Tag-N-Trac stands out in the crowded supply chain visibility market through these key strengths:
Tag-N-Trac rides the IoT and AI convergence in supply chain resilience, addressing post-pandemic disruptions like the 250B+ pallet shipments needing real-time condition/location data amid rising multimodal logistics demands.[3][4] Timing is ideal as global trade grows, with pharma cold chains and perishables facing strict regulations (e.g., temperature compliance), where competitors like Tive or Overhaul offer partial solutions but lack Tag-N-Trac's full-stack modularity.[1] Market forces—$12T logistics spend, IoT adoption, and AI automation—favor its predictive analytics and workflow tools, influencing the ecosystem by standardizing visibility across suppliers, shippers, and carriers, enabling 3PLs/4PLs to cut costs and boost efficiency.[3][4] Its partnerships with giants like Dell and Merck amplify tech transfer into high-stakes sectors.
Tag-N-Trac is poised for accelerated growth through deeper AI enhancements and global expansions, potentially capturing more pharma/perishables market share with its low-cost, scalable deployments.[3][4] Trends like edge computing, 5G ubiquity, and regulatory pushes for traceability (e.g., EU pharma rules) will propel its RELATIVITY platform, while ecosystem integrations could drive M&A interest from logistics titans. Its influence may evolve from innovator to standard-setter, transforming opaque supply chains into intelligent networks—echoing its founding vision of bridging physical assets to digital intelligence for a more connected world.[2][3]
TagNTrac has raised $10.0M across 1 funding round. Most recently, it raised $10.0M Series A in January 2022.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Jan 1, 2022 | $10.0M Series A | CRV, Dell Technologies Capital, Future Ventures, Owl Capital, Streamlined Ventures, Waverley Capital, Bill Tai |