TAGG - Together A Greater Good
TAGG - Together A Greater Good is a company.
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Financial History
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Leadership Team
Key people at TAGG - Together A Greater Good.
TAGG - Together A Greater Good is a company.
Key people at TAGG - Together A Greater Good.
Key people at TAGG - Together A Greater Good.
TAGG (Together A Greater Good) is a mobile app-based platform that connects consumers, local businesses, and nonprofits by enabling users to direct a percentage of their purchase receipts to chosen causes such as charities, schools, youth sports, and places of worship.[5][7] Founded in Omaha, Nebraska, it simplifies charitable giving through everyday shopping, partnering with businesses to facilitate donations without extra cost to users, fostering community impact in a seamless way.[1][3][5] The company operates as an LLC with reported revenue around $551,000, emphasizing local economic and social good.[1][6]
TAGG was co-founded by Omaha marketing professionals, including Leslie Fischer, and launched around 2012 (business started March 2, 2012; incorporated March 25, 2012) as a response to the need for easier connections between people, businesses, and causes.[3][6][7] Created nine years prior to a 2021 report (circa 2012), it emerged from local marketing expertise to make charitable giving accessible via a mobile-friendly app.[3][7] Early traction focused on Omaha's community, turning routine purchases into donations and building a network of participating businesses and users.[7]
(Note: TAGG is distinct from GreaterGood.org/Greater Good Charities, a separate nonprofit network raising funds via online actions since 1999.[2][4])
TAGG rides the trend of cause-driven consumerism and fintech for good, where mobile apps integrate social impact into daily transactions amid rising demand for transparent, local philanthropy.[5][7] Timing aligns with post-2010 mobile adoption and community-focused recovery efforts, amplified by local business needs during economic shifts.[3] Market forces like consumer preference for purpose-aligned brands and app-based loyalty programs favor its growth, influencing the ecosystem by modeling scalable, low-friction giving that boosts small business retention and nonprofit funding in regional tech scenes.[1][5]
TAGG is poised to expand its app ecosystem amid growing interest in hyper-local impact tech, potentially integrating AI for personalized cause matching or partnering with national chains. Trends like embedded finance and ESG consumerism will shape its path, evolving its influence from Omaha-centric to broader U.S. community networks. As shopping digitizes further, TAGG's model positions it to amplify "greater good" through everyday actions, sustaining its mission of connected giving.
