Sweet Spot Capital

Sweet Spot Capital is a venture capital firm focused on strategic pre-seed stage investments. The firm provides early capital and support, targeting founders at the most formative, high-leverage points in their entrepreneurial journey. This approach allows Sweet Spot Capital to engage deeply with nascent ventures, fostering foundational growth and guiding promising ideas toward market viability.

The firm is led by Allen Gannett, a technology entrepreneur and author of "The Creative Curve." Gannett’s background includes founding TrackMaven, a marketing analytics platform, and co-founding Acceleprise, a SaaS startup accelerator. His experience as a founder and ecosystem builder shapes the firm’s investment philosophy, emphasizing support for early innovation.

Sweet Spot Capital primarily serves pre-seed founders establishing their core businesses. Its vision centers on identifying potential within these early ventures, providing financial backing and strategic guidance for initial challenges. Concentrating on this critical stage, Sweet Spot Capital aims to empower the next generation of impactful companies.