Sweet Tech is a Norway-based sex-tech startup founded in 2019 that develops innovative hardware and digital platforms for personalized pleasure experiences[1]. Its flagship product, The Handy, is a connected device sold worldwide via www.thehandy.com, integrating seamlessly with the Handy Feeling platform (www.handyfeeling.com) to enable customizable physical interactions[1]. The company serves individual consumers (B2C) and businesses (B2B) in consumer goods, IT/software, and IoT sectors, solving the problem of disconnected or limited sexual experiences by promoting sex positivity, normalizing curiosity, and delivering tech-enabled fulfillment[1]. Already profitable through bootstrapping and backed by strong investors, Sweet Tech employs 11-50 people and demonstrates strong growth momentum, with active hiring and expansion[1].
Sweet Tech was founded in 2019 in Norway by Jens Petter Wilhelmsen (CEO), Alexander Bjørkmann (CTO), and others including Nicolay Bang (Chairman)[1]. The team's backgrounds in tech and innovation drove the creation of hardware like The Handy, emerging from a vision to merge physical devices with digital connectivity for enhanced intimacy[1]. Early traction came from out-of-the-box compatibility and global online sales, quickly establishing profitability and investor support, with pivotal moments including platform launches and rapid scaling to a young but thriving operation[1].
Sweet Tech rides the growing sex-tech trend, where IoT and digital connectivity transform personal wellness and intimacy amid rising demand for innovative consumer hardware[1]. Timing aligns with broader normalization of sexual health tech, fueled by market forces like remote connectivity needs post-pandemic and investor interest in profitable IoT startups[1]. It influences the ecosystem by pioneering connected pleasure devices, expanding sex positivity in tech, and bridging consumer goods with software—potentially inspiring similar integrations in wellness and haptic tech sectors[1].
Sweet Tech's profitability and global reach position it for accelerated growth, likely expanding product lines and B2B partnerships in IoT-driven intimacy tech[1]. Trends like AI-enhanced personalization and mainstream sex-tech adoption will shape its path, evolving its influence from niche innovator to category leader. As a bootstrapped powerhouse, it exemplifies how focused hardware-digital fusion drives ecosystem disruption, tying back to its core promise of fulfilling, connected experiences.
Sweet has raised $4.8M in total across 2 funding rounds.
Sweet's investors include Cherry Ventures, Kevin Ding, Fontinalis Partners, Vidu Shanmugarajah, Kearny Jackson, Miramar Ventures, Partech Ventures, Right Side Capital Management, Techstars, Tribe Capital, John Bonten, Marcelo Sampaio.
Sweet has raised $4.8M across 2 funding rounds. Most recently, it raised $4.0M Seed in November 2017.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Nov 1, 2017 | $4.0M Seed | Cherry Ventures, Kevin Ding, Fontinalis Partners, Vidu Shanmugarajah, Kearny Jackson, Miramar Ventures, Partech Ventures, Right Side Capital Management, Techstars, Tribe Capital, John Bonten, Marcelo Sampaio, Ted Serbinski | |
| Dec 1, 2015 | $850K Seed | Fontinalis Partners, Kearny Jackson, Right Side Capital Management, Peter Rojas, Ted Serbinski |
