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§ Private Profile · New York City, NY, USA
Swag.com is a company.
Swag.com has raised $890K across 1 funding round.
Key people at Swag.com.
Swag.com has raised $890K in total across 1 funding round.
Swag.com operates an e-commerce platform specializing in the provision of high-quality, branded promotional products and corporate gifting solutions. The company offers a curated selection of items, enabling businesses to order in bulk, manage distribution to multiple locations, create bespoke gift boxes, establish company stores, and automate gifting programs through API integration. Their approach focuses on simplifying the procurement process while elevating the standard of promotional merchandise available to organizations.
The company was co-founded in 2016 by Jeremy Parker and Josh Orbach, who identified a significant gap in the then-$400 billion promotional products industry. Their insight stemmed from observing a prevalent focus on quantity over quality, resulting in disposable items. Through extensive research and engagement with office managers, Parker and Orbach ascertained a demand for superior quality, streamlined ordering processes, and a vendor committed to brand integrity, which became the foundation of their venture.
Swag.com serves a diverse range of companies seeking to enhance their brand presence and employee engagement through thoughtful gifting. The platform aims to provide custom promotional products that recipients genuinely value and retain, moving away from conventional, low-impact merchandise. Its long-term vision centers on continuously raising the bar for promotional items, empowering businesses to create memorable and effective brand experiences.
Swag.com has raised $890K in total across 1 funding round.
Swag.com has raised $890K across 1 funding round. Most recently, it raised $890K Seed in July 2020.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jul 1, 2020 | $890K Seed | — | — | Announced |
Key people at Swag.com.
Swag.com is a portfolio company specializing in bulk promotional products, branded swag, and corporate gifting solutions, enabling businesses to order, store, and distribute high-quality customized merchandise like apparel, notebooks, and tech accessories.[1][2][5] Founded in 2016 and headquartered in Fairfax, Virginia, it serves companies with large teams or frequent swag needs through features like swag boxes, international shipping, Shopify integration for digital storefronts, and a rewards program called Swag Levels.[1][4] The company solves pain points in the $400 billion promotional products industry by prioritizing quality over quantity, ease of online ordering, and brand care, achieving rapid growth with sales doubling annually to $30 million before its acquisition by Custom Ink in recent years.[2][3]
Swag.com was founded in 2016 by Jeremy Parker and Josh Orbach, who identified gaps in the promotional products market while observing that low-quality swag was quickly discarded, especially by younger companies.[1][2] The idea emerged from their research and outreach to hundreds of office managers, revealing three key demands: high-quality products, seamless online ordering without phone or email hassles, and a partner that respects brands.[2] Early traction came from bold networking, such as "hanging around Facebook’s lobby," which helped secure deals with high-profile clients like Facebook, WeWork, and Bravo TV, leading to $2 million in sales within two years and Inc.com recognition.[2] This grassroots approach evolved into partnerships with premium brands like Under Armour, Moleskine, and Patagonia.[2]
Swag.com rides the wave of remote and hybrid work trends, where corporate gifting and branded merchandise build culture and loyalty in distributed teams, amplified by the explosive growth of tech startups needing scalable swag solutions.[1][2] Its timing aligns with the promotional products industry's shift toward quality and digital efficiency, capitalizing on market forces like e-commerce integration and global shipping demands post-pandemic.[1][3] By serving tech giants early and integrating with larger players like Custom Ink, it influences the ecosystem by raising industry standards, enabling distributors via Swag Space, and supporting brand-building at scale in a sector projected to expand with rising employee engagement initiatives.[2][3]
Swag.com is poised for accelerated growth under Custom Ink, leveraging combined scale to dominate bulk swag and expand Swag Space into a full-suite platform for promo distributors.[3] Trends like AI-driven personalization in gifting and sustained demand for culture-boosting merch in hybrid work will shape its path, potentially pushing revenues beyond past doublings.[1][3] Its influence may evolve from niche startup provider to ecosystem enabler, redefining how brands deploy swag strategically—starting from that bold lobby hustle to industry leadership.[2]
