Sure, Inc.
Sure, Inc. is a company.
Financial History
Leadership Team
Key people at Sure, Inc..
Sure, Inc. is a company.
Key people at Sure, Inc..
Sure, Inc. is a leading insurance technology company that provides a comprehensive SaaS platform enabling global brands and top insurance carriers to build, launch, and scale embedded digital insurance products. Its platform serves insurers, consumer brands, marketplaces, software companies, and managing general agents (MGAs), simplifying insurance distribution, policy management, and claims processing. Sure’s technology enhances revenue streams and accelerates market growth by revolutionizing the customer experience through seamless digital insurance solutions[1][2][3].
Founded in 2015, Sure originated from CEO Wayne Slavin’s insight during a turbulent flight, where he envisioned an easy, on-the-spot way for consumers to purchase insurance digitally. This led to the creation of a proprietary app focused initially on episodic insurance needs, such as life insurance before flights. Over time, Sure evolved into a full-stack digital insurance platform powering programs for Fortune 500 carriers and global brands, aiming to make insurance accessible and frictionless for consumers worldwide[2].
Sure rides the wave of digital transformation in insurance, a sector traditionally slow to innovate. The timing is critical as consumers and businesses increasingly demand seamless, embedded insurance solutions integrated into digital platforms and marketplaces. Market forces such as the rise of e-commerce, gig economy, and on-demand services create fertile ground for embedded insurance products that Sure facilitates. By enabling carriers and brands to launch sophisticated digital insurance programs, Sure influences the broader ecosystem by accelerating insurance digitization and improving accessibility[1][2][3].
Looking ahead, Sure is poised to expand its footprint by deepening integrations with more carriers and consumer platforms, leveraging AI and automation to further streamline insurance processes. Trends like personalized insurance, real-time coverage verification, and embedded insurance in new verticals (e.g., mobility, IoT) will shape its growth. Sure’s influence is likely to grow as it continues to democratize digital insurance, making it a foundational technology partner in the evolving insurtech landscape[2][3]. This aligns with its founding mission to unlock the potential of digital insurance and transform how insurance is bought and serviced globally.
Key people at Sure, Inc..