Superfly Ventures

Superfly Ventures cultivates and invests in platforms bridging culture, entertainment, and technology. Leveraging Superfly's experience in immersive events, it develops new intellectual properties and digital engagement models. The focus includes emerging Web3 and NFT solutions, strategically enhancing fan interaction and redefining cultural participation.

These venture activities originate from Superfly, co-founded in 1996 by Kerry Black, Rick Farman, Richard Goodstone, and Jonathan Mayers. Their initial insight involved transforming live entertainment. This entrepreneurial drive led founders like Rick Farman and Rich Goodstone to extend Superfly's creative expertise, cultivating new ventures aligned with their experiential marketing legacy.

Superfly Ventures supports projects serving brands, artists, and consumers seeking novel engagement in cultural landscapes. Its vision is to foster innovation, redefining audience connections and experience creation. By backing ventures blending technology with Superfly's success in IP development, it aims to shape interactive entertainment's future.