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§ Private Profile · Palo Alto, CA, USA
Superfish is a company.
Superfish has raised $14.0M across 2 funding rounds.
Key people at Superfish.
Superfish has raised $14.0M in total across 2 funding rounds.
Superfish develops visual search technology, employing systems that algorithmically analyze images to identify and retrieve similar content in real-time. The company creates software leveraging advanced image recognition to facilitate product discovery, enabling users to locate specific e-commerce items. Its technical approach dissects visual data, powering sophisticated image-based search.
Co-founded in 2006 by Adi Pinhas, CEO, and Michael Chertok, CTO, Superfish originated from a shared vision. Pinhas, with an Intel background, and Chertok recognized visual recognition's potential to transform online interaction. Their insight: pioneering image-based search technologies, reshaping content and commerce discovery.
Superfish primarily serves consumers through visual search applications, empowering them to find products or information using images over traditional text. The company’s long-term vision expands visual search utility across diverse domains, integrating intuitive image recognition into daily life. This technology fundamentally alters how individuals discover and engage with their environment.
Key people at Superfish.
Superfish has raised $14.0M in total across 2 funding rounds.
Superfish's investors include Abe Finkelstein, DFJ, Individuals' Venture Fund, Xenia Venture Capital.
Superfish has raised $14.0M across 2 funding rounds. Most recently, it raised $10.0M Series D in July 2013.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jul 30, 2013 | $10M Series D | ABE Finkelstein | DFJ | Announced |
| Nov 12, 2010 | $4M Series C | — | DFJ, Individuals' Venture Fund, Xenia Venture Capital | Announced |
Superfish is a visual search technology company founded in 2006 and based in Palo Alto, California. It develops solutions for image-based search and discovery, addressing the challenge of finding products or information through visual cues rather than text keywords[1][2]. The company serves consumers and businesses seeking intuitive search experiences, solving the problem of inefficient traditional text-based searches by enabling visual recognition and recommendations. With $17.7 million in funding, $35.3 million in revenue, and a lean team of about 10 employees, Superfish demonstrates steady growth momentum in a niche but expanding visual tech market[1].
Superfish was co-founded in 2006 by Adi, who identified a key gap in search technology: the limitations of text-only queries in an increasingly visual digital world[2]. Based in Palo Alto's tech hub at 2595 East Bayshore Ste. 150, the company emerged from this insight into visual search needs, evolving into a specialized provider of image recognition tools[1][2]. Early traction likely stemmed from integrating visual search into e-commerce and advertising, building on the founder's problem-solving drive amid rising demand for multimedia search in the mid-2000s[2].
Superfish rides the wave of visual search and AI-driven discovery, a trend exploding with mobile cameras, e-commerce growth, and computer vision advances like those in Google Lens or Pinterest. Timing aligns with post-2010 smartphone proliferation, where visual queries now rival text in retail and content apps. Market forces like rising online shopping (projected to hit trillions globally) and ad tech demands favor Superfish, as brands seek engaging, non-intrusive visual tools. It influences the ecosystem by enabling better user experiences in retail and media, paving the way for multimodal AI searches that blend images, voice, and text.
Superfish's lean model positions it for expansion in generative AI and AR/VR search, where visual tech integrates with tools like ChatGPT vision or metaverse shopping. Upcoming trends—edge AI for real-time processing and privacy-focused search—could amplify its revenue trajectory beyond $35M. Its influence may grow through acquisitions or partnerships with big tech, evolving from niche player to embedded visual search standard. This visual pioneer, born from spotting a simple problem, remains poised to redefine discovery in a sight-first digital era[1][2].