Super.com is a technology company.
Super.com has raised $155.0M across 5 funding rounds.
Super.com has raised $155.0M in total across 5 funding rounds.
Super.com has raised $155.0M in total across 5 funding rounds.
Super.com's investors include AirAngels, BDC Venture Capital, Cherry Ventures, Ensemble VC, iNovia Capital, Mosaic Ventures, Penny Jar Capital, Yousuf Khan, Serena Ventures, Seven Seven Six, Signia Venture Partners, The General Partnership.
Super.com is a San Francisco-based technology company at the intersection of fintech and commerce, offering an all-in-one app for travel bookings, everyday savings, cashback, credit building, and cash advances.[1][2][5] It serves over 30 million users worldwide, helping them save more than $200 million through products like SuperTravel (hotel deals), SuperShop (discounted essentials), SuperCash (cashback and rewards), and the Super+ membership for exclusive perks, while processing over $2 billion in total sales.[2][3][5] The company targets price-sensitive consumers underserved by traditional platforms, solving problems of high costs and limited access to rewards by combining deeply discounted inventory with financial tools in a sticky ecosystem.[4][5]
Super.com was co-founded in April 2016 by Hussein Fazal and Henry Shi, starting as SnapTravel—a platform for booking hotel deals via SMS and WhatsApp.[1][2] Fazal, with prior experience building tech products, and Shi bootstrapped the idea amid the rise of conversational commerce, raising $1.2 million in a seed round just months later from investors like iNovia Capital.[1] Pivotal moments included rapid growth leading to a Deloitte ranking as North America's 5th fastest-growing company in 2021 (with $85 million Series B funding) and a 4,617% growth spurt earning 35th on the 2022 Deloitte Technology Fast 500.[1][3] In 2022, it rebranded from Snapcommerce/SnapTravel to Super.com, acquiring the premium domain, and expanded into fintech with cash advances, loyalty programs, and credit tools; by 2024, it launched Super+ membership.[1][4]
Super.com rides the super app trend in fintech-commerce, targeting underserved consumers amid inflation and demand for value-driven platforms, much like Hopper's early playbook but with added financial services.[4] Its timing aligns with post-pandemic travel recovery and rising interest in embedded finance, where OTAs evolve into ecosystems offering rewards to combat commoditized booking wars.[1][4] Market forces like mobile-first habits, dynamic pricing via memberships, and unpublished rates give it an edge over legacy players, influencing the ecosystem by pressuring incumbents to innovate on savings and loyalty while expanding hotel distribution through non-traditional channels.[4]
Super.com is poised to deepen its super app dominance by scaling Super+ adoption, integrating more AI-driven personalization for deals, and potentially bundling dynamic packaging (flights + hotels) with advanced credit products amid economic volatility.[4] Trends like embedded finance growth and conversational AI will fuel expansion, evolving its influence from disruptor OTA to everyday financial companion for millions. As it builds on $2B+ sales and 30M users, expect further VC rounds and global push, solidifying its mission to democratize savings in a high-cost world.[2][5]
Super.com has raised $155.0M across 5 funding rounds. Most recently, it raised $60.0M Series C in April 2023.