Sundays
Sundays is a company.
Active
Updated: ·
Financial History
Total Raised
N/A
Valuation
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Leadership Team
Key people at Sundays.
Sundays is a company.
Key people at Sundays.
Key people at Sundays.
Sundays is a direct-to-consumer (DTC) home furnishings brand specializing in curated furniture like sofas, end tables, beds, and chairs for living rooms, dining rooms, and bedrooms.[2] It primarily serves Canadian customers seeking high-quality, performance-fabric pieces with reliable delivery, solving pain points in furniture retail such as poor service from national carriers and lack of tactile product experience by emphasizing local partnerships and pop-up showrooms.[2] The company has demonstrated steady growth since 2019, fueled by a pandemic home goods boom, social media marketing, and year-over-year sales increases even amid economic headwinds in 2022, with plans for U.S. expansion via pop-ups.[2]
Sundays was founded in 2019 by married entrepreneurs Barbora Samieian and Moe Samieian as a side hustle that rapidly scaled into an international business.[2] The idea emerged from trial-and-error in the early phase, capitalizing on the pandemic-driven demand for home goods, leading to consistent sales growth after about a year.[2] Early traction came from leveraging social media and local influencers in key Canadian cities like Vancouver and Toronto, where initial pop-ups evolved into permanent showrooms, building customer trust through in-person product interaction.[2]
Sundays rides the DTC furniture wave in Canada, blending e-commerce efficiency with experiential retail to compete against U.S. giants like those with Canadian presence, amid a fragmented market where cross-border buying adds friction.[2] Timing aligns with post-pandemic home refresh trends and economic caution, where curated, reliable options stand out over mass-market alternatives, supported by market forces like rising Pinterest efficacy and local logistics needs.[2] It influences the ecosystem by proving scalable showroom-popups for DTC brands, lowering barriers to international growth (e.g., U.S. plans), and modeling resilient marketing diversification in a high CAC environment.[2]
Sundays is poised for measured U.S. entry via pop-ups turning into showrooms, potentially accelerating if 2023 Canadian expansions (already underway) sustain momentum despite economic slowdowns.[2] Trends like multi-channel digital (Pinterest, podcasts) and localized delivery will shape its path, enabling cost-efficient scaling while performance fabrics tap sustainability demands. Its influence may evolve from Canadian DTC leader to cross-border contender, humanizing furniture buying in a digital-first world—echoing its side-hustle roots now snowballing globally.[2]
