Structurely - Real Estate AI Inside Sales Agent is a company.
Key people at Structurely - Real Estate AI Inside Sales Agent.
Structurely is a conversational AI platform that automates lead qualification, engagement, and appointment setting for real estate professionals, mortgage teams, and leasing operations. Its core product, the AI Inside Sales Agent (primarily branded as Aisa Holmes or Holmes), handles two-way texting, calling, emailing, and live transfers to convert online leads into appointments, serving over 5,000 reps with integrations into popular CRMs.[1][2][3][6] The platform solves the challenge of rapid lead response—responding in under a minute 24/7—boosting metrics like 57% text response rates, 17% qualification rates, and 21x ROI for users through automated nurturing and high-quality conversations.[2][4][6] With headquarters in Ames, Iowa, and a focus on real estate (plus adjacent sectors like mortgage and insurance), Structurely has gained recognition, including Realtor Magazine's top tech list, and powers white-labeled AI for 20% of real estate CRMs.[1][4]
Founded in 2017 by co-founder Nate Joens and others in Ames, Iowa, Structurely emerged to address the emotional stress of real estate transactions, where buyers and sellers demand human-like interactions rather than robotic responses.[1][3] The team, including product leaders like Brian Gumm, built on expertise in sales and marketing automation, launching the AI Assistant to engage leads via two-way conversations at scale.[1] Early traction came from integrations with industry CRMs and proven results—millions of messages sent, 40% email open rates—leading to features like Holmes for instant responses and qualifications, evolving into a full suite with AI calling and live transfers.[2][3][6] Pivotal moments include partnerships with major CRMs generating $3.4M in upsell revenue and listings in Realtor Magazine's elite tools.[1][4]
Structurely rides the wave of agentic AI in real estate proptech, shifting from static listings and virtual tours to autonomous top-of-funnel sales automation amid a market demanding instant lead handling.[3] Timing aligns with surging AI adoption—post-2021 proptech boom and GPT advancements—where tools like Structurely democratize enterprise-grade AI for solo agents and small brokerages, reducing sales overhead by 50%.[3][4][6] Favorable forces include exploding online leads, CRM fragmentation, and staffing shortages in real estate/mortgage; it influences the ecosystem by powering upsells for top CRMs and setting benchmarks for human-like qualification, accelerating AI's role in a $2T+ industry.[1][4]
Structurely is poised to expand beyond real estate into insurance, automotive, and banking via its API-driven, white-label model, capitalizing on multimodal AI (voice/text) for even smarter qualification.[4] Trends like deeper CRM embeddings, predictive lead scoring, and regulatory pushes for transparent AI will shape its path, potentially doubling adoption as proptech matures. Its influence may evolve from niche leader to infrastructure player, enabling more agents to 4x lead volume while humans focus on closings—cementing AI as the ultimate inside sales teammate in high-stakes transactions.[3][6] This positions Structurely at the fingertips of real estate's tech-driven future, as Realtor Magazine highlighted.
Key people at Structurely - Real Estate AI Inside Sales Agent.
