Storyful

Storyful operates as a social news and strategic intelligence agency, specializing in the sourcing, verification, and provision of digital media content and actionable insights. The company offers the world's first social media newswire, empowering newsrooms with verified eyewitness footage and viral video. Its intelligence services leverage proprietary technology, including AI advancements and open-source intelligence methodologies, combined with expert human analysis to deliver timely and relevant information.

The company was established in December 2009 by Mark Little, an award-winning journalist. His founding insight stemmed from the critical need to accelerate news dissemination and provide essential context to social media content, particularly during rapidly unfolding global events. This journalistic imperative led to the creation of a system for authenticating user-generated material for professional media use.

Storyful serves a diverse clientele, including media organizations, business leaders, and marketing and communications professionals. Its overarching mission is to deliver trusted, cross-platform content and context within an increasingly complex online information ecosystem. The company aims to help partners understand and navigate digital trends, mitigate reputational risks, and capitalize on opportunities by decoding the new information environment.

Storyful functions as a news and intelligence agency, with a core focus on sourcing and verifying content from social media platforms. The agency's primary objective is to provide actionable digital media intelligence, helping clients navigate and understand complex information environments.

Its operational methodology includes expert, verified, and real-time news reporting and fact-checking. This ensures that the content provided is accurate and reliable, suitable for immediate download and integration into daily publications and broader strategic analyses.

The organization was founded by pioneering Irish journalists who identified a critical need for a new approach to news gathering. Storyful was conceived as the first social media newswire, designed to break news faster and leverage the power of digital content effectively.

Storyful's capabilities extend to charting significant events by utilizing diverse data sources. For instance, it has demonstrated its ability to track events like Hurricane Ida's trajectory by combining on-the-ground footage, satellite imagery, and real-time evidence from public sources.

Beyond event tracking, Storyful offers a range of content, including news and videos, all underpinned by its rigorous verification process. The agency aims to make sense of the world by providing clients with thoroughly vetted information and insights.