Story2 is a technology company that provides science-based online storytelling services designed to improve communication skills for high-stakes situations such as job interviews, college admissions essays, and pitching ideas. Their product combines skill-building software with live, online group coaching to help users—from unemployed millennials to students—connect their skills and experiences with meaningful opportunities. Story2 serves educational institutions, workforce development programs, and individual learners, addressing the widespread problem of insufficient communication skills in the 21st century workforce and education systems. The company has demonstrated strong growth, having helped over 200,000 users and scaling through a B2B and B2B2C SaaS model with high gross margins[1][2].
Story2 was founded by Carol Barash, PhD, an award-winning educator and entrepreneur with a background in English Literature and extensive experience in EdTech and storytelling. The idea emerged from her observation that many students and professionals lack effective communication skills, which are critical for success. Drawing on her academic and teaching experience at institutions like Princeton and Rutgers, she developed the Moments Method®, a simple storytelling technique that Story2 uses to empower users. Early traction included participation in the Techstars accelerator and partnerships with organizations such as NYC Public Schools and the Clinton Global Initiative. Carol’s vision is to create a global community where storytelling enables personal and professional growth[1][2][3][4].
Story2 rides the growing trend of digital skills development and personalized learning in education technology. As communication skills become increasingly critical in a knowledge-driven economy, Story2’s timing is advantageous, addressing a clear market gap in effective, scalable communication training. The company leverages advances in SaaS delivery and online coaching to democratize access to storytelling skills, influencing educational institutions, workforce development, and professional training ecosystems. Their approach aligns with broader market forces emphasizing soft skills, diversity, and authentic personal branding in education and employment[1][2][3].
Looking ahead, Story2 is poised to expand its impact by scaling its HirePower® workforce communications vertical, applying its proven storytelling methodology beyond education into workforce readiness. Trends such as remote work, digital communication, and the increasing importance of personal narrative in career advancement will likely fuel demand for Story2’s offerings. As storytelling becomes recognized as a core professional skill, Story2’s influence may grow, shaping how individuals and organizations communicate authentically and effectively in diverse contexts. The company’s blend of technology, coaching, and community positions it well to lead the storytelling revolution globally[1][4].
Story2 has raised $3.0M in total across 1 funding round.
Story2's investors include Collaborative Seed & Growth Partners, LearnStart, Noodle.
Story2 has raised $3.0M across 1 funding round. Most recently, it raised $3.0M Seed in March 2015.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Mar 1, 2015 | $3.0M Seed | Collaborative Seed & Growth Partners, LearnStart, Noodle |