Stork Club · Flexible Family Benefits
Stork Club · Flexible Family Benefits is a company.
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Leadership Team
Key people at Stork Club · Flexible Family Benefits.
Stork Club · Flexible Family Benefits is a company.
Key people at Stork Club · Flexible Family Benefits.
Stork Club is an enterprise platform delivering flexible, end-to-end reproductive care benefits to employers, enabling them to attract, retain, and engage diverse talent while slashing maternity and fertility healthcare costs by up to $3 million per large employer.[1][2][3] It serves self-insured companies of all sizes— from startups like Airtable and People.ai to enterprises—by offering customizable programs covering fertility (IVF, egg freezing), maternity, postpartum, menopause, men's health, and gender-affirming care, with a network of over 250 U.S. clinics and now global reach in 100 countries.[1][2][4] The company solves the talent retention crisis driven by family-building costs ($130B annual U.S. maternity spend) through superior clinical outcomes (20% higher IVF live birth rates vs. national average), 100% customer retention, and recent innovations like 100% cost-at-risk performance guarantees on ROI, member experience, and clinical results.[1][2]
Growth has been explosive: founded in 2017, it hit product launch with seed funding in 2020 ($2.7M led by Bowery Capital), raised $30M Series A in 2021 (led by General Catalyst), expanded 40% in headcount last year, added major clinic partnerships (e.g., CCRM's 37 locations), and launched global services with dedicated Care Partners and Direct Pay options.[2][3][4]
Stork Club was founded in 2017 by Jeni Mayorskaya, a serial entrepreneur who experienced firsthand the opacity and inefficiencies in fertility care.[2][3] Previously, she served as Head of Product at ABBYY, co-founded Bookmate (a Russian e-library and self-publishing platform), and launched Mnemonic (an on-demand labor platform in Singapore), building expertise in product innovation and scaling consumer tech.[2][3] The idea sparked from Mayorskaya's personal frustrations with fertility costs and access, amid rising employer demands for family benefits to compete for talent—especially as smaller firms couldn't match Big Tech perks.[2][3]
Pivotal moments included the 2020 product launch and $2.7M seed round led by Bowery Capital alongside Slow Ventures, quickly gaining traction with clients like Inception (U.S.'s largest fertility network), Lookout, and Planet.[3] A $30M Series A from General Catalyst in 2021 fueled network expansion, LGBTQ+ services, and global scaling, culminating in 2023-2025 innovations like performance guarantees and 100-country availability.[1][2][4]
Stork Club stands out in the $130B reproductive benefits market through:
Stork Club rides the exploding demand for family-building benefits as employers battle talent shortages, with reproductive care emerging as a top perk amid DEI pushes and $130B U.S. maternity spend.[2][3] Timing is ideal post-2020 remote work boom and post-Roe shifts amplifying fertility/maternity needs, plus global expansion aligning with multinational teams.[1][4] Market tailwinds include self-insured plans seeking ROI amid healthcare inflation, regulatory fragmentation abroad, and inclusive care mandates (e.g., LGBTQ+ hormone therapy).[2][4]
It influences the ecosystem by setting new standards—performance guarantees pressure competitors, clinic partnerships (e.g., CCRM, Utah Fertility) elevate provider quality, and cost reductions enable smaller firms to compete, fostering diverse workforces and healthier outcomes at scale.[1][3][4]
Stork Club is poised for hypergrowth, leveraging its guarantees and global network to capture enterprise market share as family benefits become table stakes—expect Series B soon to fuel AI-driven personalization and further clinic integrations.[1][2][4] Trends like menopause/men's health normalization, AI-optimized care paths, and hybrid work's talent wars will propel it, potentially evolving into a full-spectrum caregiving platform amid aging demographics.[4][5] With Mayorskaya's track record and validated ROI, Stork Club won't just help employers win the talent war—it'll redefine reproductive benefits as a profit center, turning family-building from cost to competitive edge.[1][3]
Key people at Stork Club · Flexible Family Benefits.
