store2be GmbH

store2be GmbH operates an online marketplace designed to facilitate live communication by connecting brands and retailers with temporary physical spaces. Its platform enables the booking of pop-up shops, promotional areas, and event locations, transforming retail space into a measurable media asset. Through its digital booking system, the company provides a streamlined approach for brands and agencies to execute efficient and scalable offline marketing initiatives.

The company was co-founded in 2015 by Sven Wissebach, Dr. Marlon Lutz Braumann, Emil Kabisch, and Peter Gundel. Their insight stemmed from the perceived need to modernize and simplify the process of securing temporary retail and event spaces, recognizing the untapped potential for an online solution to match space providers with brands looking for flexible physical presences. This approach aimed to enhance the accessibility and effectiveness of experiential marketing.

store2be serves a diverse clientele including retailers, consumer brands, and marketing agencies seeking to engage audiences through temporary physical activations. The company's vision is to redefine the future of offline retail by making live communication a core component of marketing strategies. It endeavors to make temporary retail spaces more dynamic and accessible, empowering brands to create impactful, real-world experiences.

store2be GmbH is a Berlin-based marketplace that connects brands with short-term retail, pop‑up and event spaces across Germany, Austria and Switzerland, enabling brands to run promotions, roadshows and live marketing activations in physical locations[1][4].

High-Level Overview

• Mission: store2be aims to turn retail space into a media asset and make live, offline communication easy to book for brands by connecting space owners with marketers seeking short-term retail and event locations[4][1].
  - Investment philosophy / Key sectors / Impact on the startup ecosystem: store2be is an operational marketplace (not an investment firm); it operates in *retailtech*, *proptech* and *live marketing* sectors, and by digitizing access to short‑term retail space it lowers friction for brand activations and supports a flexible retail ecosystem for landlords and advertisers[4][1].
  - What product it builds: a two‑sided online platform / marketplace that lists available retail, pop‑up and event spaces and handles bookings for short‑term activations[4][1].
  - Who it serves: brands and agencies looking for locations for promotions, pop‑ups and roadshows, and owners/managers of retail real estate who want to monetise space short‑term[1][4].
  - What problem it solves: reduces the complexity and search friction of finding, comparing and booking short‑term retail and event locations, turning idle retail space into monetisable media for brand campaigns[4][1].
  - Growth momentum: public profiles and business-data listings position store2be as a leading marketer of promotion and pop‑up spaces in the DACH region, with reported revenues and an employee base consistent with an established marketplace operation (profiles list revenue estimates and ~80+ employees)[1][3].
  

Origin Story

• Founding year and founders: available public profiles describe store2be as a Berlin-based company focused on short‑term retail bookings, though the specific founding year and full founder list are not shown in the cited company entries[1][4].
  - How the idea emerged and early traction: store2be’s proposition—treating retail space as a media channel and connecting owners with brands—reflects an origin tied to solving the mismatch between available retail inventory and fragmented demand for short‑term activations; early traction is implied by listings that call it a leading marketer of pop‑up spaces in the region and by directory entries documenting activity across Germany, Austria and Switzerland[4][3][1].
  

Core Differentiators

• Marketplace focus: a two‑sided platform specifically for short‑term retail, pop‑ups and event spaces rather than general commercial leasing[4].
  - Regional specialization: concentration on the DACH market (Germany, Austria, Switzerland), giving local inventory depth and market knowledge[1][4].
  - Product positioning: frames physical retail as a *media asset* for brands, emphasizing live communication and promotional use cases[4].
  - Operational scalability: listings and business profiles indicate a mature company infrastructure (revenue and employee counts reported in business directories)[1].
  

Role in the Broader Tech Landscape

• Trend alignment: store2be rides the convergence of proptech (digitising real estate inventory) and retail/marketing (brands seeking experiential, short‑term activations), a trend driven by demand for flexible retail formats and experiential marketing[4][1].
  - Timing: as brands increasingly invest in in‑person experiences and landlords seek new revenue streams for underused retail space, a marketplace that simplifies short‑term bookings addresses clear market forces[4][1].
  - Influence: by lowering barriers to run pop‑ups and roadshows, store2be helps make experiential retail more accessible to smaller brands and agencies, contributing to a more dynamic physical retail ecosystem[4].
  

Quick Take & Future Outlook

• What’s next: expansion opportunities include deeper integrations with agency workflows, richer inventory (larger cities and more premium locations), dynamic pricing and analytics for landlords and brands, and possible geographic expansion across Europe; public profiles suggest room to scale given existing DACH coverage[1][4].
  - Trends to watch: continued growth of experiential marketing, hybrid retail models, and landlord interest in short‑term monetisation will support demand for platforms like store2be[4][1].
  - How influence might evolve: if store2be broadens inventory, enhances booking tools and adds analytics for campaign performance, it could become a standard channel for live retail activations and a key data source for measuring offline marketing impact[4][1].
  

Notes and limitations: the publicly indexed business profiles used here (company directories and platform descriptions) establish store2be’s core product, regional focus and market positioning but do not provide a complete corporate history, exact founding date, or detailed financials; for those specifics, direct company sources or filings would be needed[1][4].