Stockpile is a company.
Stockpile has raised $45.0M across 2 funding rounds.
Key people at Stockpile.
Stockpile has raised $45.0M in total across 2 funding rounds.
Stockpile has raised $45.0M in total across 2 funding rounds.
Stockpile's investors include Adams Street Partners, Cloud Apps Capital Partners, Crosslink Capital, Emergence Capital, G2VP, Mayfield, Meritech Capital Partners, Trinity Ventures, Jeff Bezos.
Key people at Stockpile.
Stockpile is a San Francisco-based fintech company offering an app-based brokerage platform that enables families to invest in fractional shares of stocks, save, and spend together, with a focus on making stock market investing accessible, educational, and family-oriented.[1][2] It serves parents and children (up to 5 kids per adult account) through tiered subscription plans—Family Base ($3.95/month) for basic investing and recommendations, and Family Plus ($6.95/month) adding debit cards, savings, and college tuition rewards—targeting the problem of financial intimidation by simplifying entry to stocks via fractional shares and gamified learning.[2][3] With over 1 million customers, $2 billion in transaction volume, $45 million in funding, and a 4.7/5 App Store rating, Stockpile shows strong growth in the family fintech space, though it holds a BBB B rating due to 93 complaints.[1][2]
Founded in December 2010 and incorporated in January 2011 as Stockpile Investments, Inc., the company emerged to democratize stock investing by allowing purchases "by the dollar" rather than full shares, addressing barriers like high entry costs.[1] Under President Jeffrey Laird, who manages both business and customer operations, it has operated for 15 years as a FINRA-registered broker-dealer (CRD#156170) and through its SEC-registered investment adviser arm, Stockpile Investment Advisors, Inc. (CRD#332799, SEC#801-131631).[1][4][5][6] Early traction built on aggregating customer orders for execution via clearing firms, evolving into a family-centric app with educational tools on markets like Dow Jones and NASDAQ.[3] Pivotal growth includes raising $45 million and scaling to 24 employees while expanding features like Tuition Rewards debit cards via Green Dot Bank.[1][2]
Stockpile rides the democratization of investing trend, fueled by apps like Robinhood but differentiated by family education amid rising Gen Z/Alpha financial literacy demands and college cost pressures.[2][3] Timing aligns with post-2020 retail investing boom and fractional share popularity, amplified by low barriers in a high-interest-rate environment favoring savers/investors.[1][2] Market forces like fintech consolidation and regulatory scrutiny (FINRA/SEC oversight) favor its niche, as families seek integrated tools over siloed banks/brokers.[4][5][6] It influences the ecosystem by normalizing kid-inclusive investing, potentially shaping habits for future generations and boosting fintech adoption in household finance.
Stockpile is poised to expand its family fintech dominance by deepening AI-driven recommendations and rewards, capitalizing on trends like embedded finance and tuition crises amid 1M+ user momentum.[2] Regulatory stability and potential partnerships (e.g., more banks) could drive $45M-funded growth, though addressing BBB complaints is key to trust.[1] Its influence may evolve toward full family wealth platforms, riding accessible investing waves—cementing its role as the go-to for "smart money, smart families" in a maturing retail broker landscape.[2]
Stockpile has raised $45.0M across 2 funding rounds. Most recently, it raised $30.0M Series B in September 2017.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Sep 1, 2017 | $30.0M Series B | Adams Street Partners, Cloud Apps Capital Partners, Crosslink Capital, Emergence Capital, G2VP, Mayfield, Meritech Capital Partners, Trinity Ventures, Jeff Bezos | |
| Oct 1, 2015 | $15.0M Series A | Adams Street Partners, Cloud Apps Capital Partners, Crosslink Capital, Emergence Capital, G2VP, Mayfield, Meritech Capital Partners, Trinity Ventures, Jeff Bezos |
