Stigg

High-Level Overview

Stigg is a Tel Aviv-based SaaS company founded in 2021 that provides a unified monetization platform designed for engineers, enabling flexible pricing, packaging, entitlements, and usage-based billing through APIs and SDKs.[1][2][3][4] It serves SaaS businesses, particularly those with AI-powered features and hybrid pricing models, helping developers implement granular access control, real-time metering, and subscription management that integrates with existing billing providers, CRMs, and product experiences—clients include Miro, Webflow, PagerDuty, Cloudinary, and AI21 Labs.[1][2][3] Stigg solves the problem of rigid, hardcoded pricing logic buried in product code or legacy billing systems, which slows iteration and risks errors, by centralizing monetization into a programmable "MonetizationOS" for rapid experimentation and deployment—claiming 7x faster pricing changes and 98% faster time-to-market.[4][5] The company has raised $23.9M total, including a $17.5M Series A in December 2024 led by Red Dot Capital Partners (with prior seed from Unusual Ventures and others), fueling global expansion, sales growth, and AI R&D.[1][3]

Origin Story

Stigg was founded in 2021 by Dor Sasson and Anton Zagrebelny, who previously collaborated at New Relic where Sasson led the AI machine learning product line and Zagrebelny built alongside him—the duo identified a market gap when trying to monetize AI features for the first time, as legacy systems stalled pricing initiatives and tied up engineering resources for months.[3][4] They raised a $6.4M seed round (announced 2022) from investors like Unusual Ventures and Emerge Ventures, plus angels, achieving early traction with major SaaS clients.[3] A pivotal moment came with the $17.5M Series A in December 2024, led by Red Dot Capital Partners and including Unusual Ventures, Emerge Ventures, Redseed, and Cerca Partners, which supports European expansion and new product development amid rising demand for hybrid pricing driven by generative AI.[1][2][3]

Core Differentiators

• Engineer-Centric Platform: Built as the "first scalable monetization platform for the modern billing stack," with APIs and middleware that decouple commercial logic (pricing, entitlements) from hardcoded product or billing code, enabling instant updates without downstream risks.[3][4][5]
• Flexible Monetization Tools: Supports usage-based pricing, real-time metering, hybrid models, plan versioning, migrations, and customizable UIs; integrates seamlessly with CRMs, CPQs, data warehouses, and providers for streamlined workflows and experiments.[1][2][5]
• Speed and Efficiency: Delivers 7x faster deployment of pricing/packaging changes, +100s of days saved on internal builds, and 98% faster time-to-market, reducing dependencies on scarce engineering for GTM agility.[4][5]
• Proven Adoption and Network: Trusted by high-profile SaaS firms like Miro and Webflow for "commercial agility," with a focus on AI-era needs; backed by investors like Insight Partners and Red Dot for global scale.[1][2][3]

Role in the Broader Tech Landscape

Stigg rides the surge in hybrid and usage-based pricing models fueled by generative AI integration in SaaS, where traditional billing can't handle dynamic features like AI credits or metered usage without major overhauls.[1][3][5] Timing is ideal amid SaaS pricing experimentation—AI21 Labs, Cloudinary, and others demand rapid iteration, as flexibility becomes "table stakes" for survival in a market shifting from rigid subscriptions to consumption-based models.[3][4] Favorable forces include exploding AI monetization needs and investor interest (e.g., Series A focus on AI R&D), positioning Stigg to influence the ecosystem by standardizing entitlements as a "system of record," syncing product, billing, and sales teams for faster innovation across the industry.[1][4][5]

Quick Take & Future Outlook

Stigg is poised to expand globally from its New York and European pushes, leveraging Series A funds for generative AI advancements and new products amid SaaS billing modernization.[1][2] Trends like AI-driven usage pricing and PLG/enterprise hybrid sales will amplify demand, potentially growing its client base beyond current leaders like PagerDuty. As monetization infrastructure matures, Stigg could evolve into a dominant middleware layer, empowering engineers to dictate GTM speed and reshaping how SaaS captures value in an AI-accelerated world—echoing its origin as the flexible fix for rigid legacy systems.[3][4][5]