StickyADS.tv

StickyADS.tv is a technology company.

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Updated: Mar 22, 2026 ·

About

StickyADS.tv develops a programmatic technology platform for the video advertising market, offering publishers software to build and manage private video ad exchanges. This system facilitates direct monetization of video content and efficient inventory management, giving premium content providers autonomy over ad serving and transaction processes.

Gilles Chetelat and Herve Brunet founded StickyADS.tv in Paris, France, in 2009. Their insight recognized the necessity for automated, direct selling of video advertising inventory among premium content creators. They aimed to address complexities faced by publishers in a rapidly evolving digital landscape, prioritizing transparency and control in video asset monetization.

The platform serves global premium publishers and broadcasters, enabling them to optimize video inventory value. StickyADS.tv envisions fostering a direct and efficient ecosystem for video advertising, allowing publishers to connect with advertisers and maximize revenue. The company empowers content owners with technology to thrive in programmatic video advertising.

Recent News & Mentions

May 1, 2013FundingStickyADS.tv - Series B Sep 1, 2011FundingStickyADS.tv - Series A

Financial History

StickyADS.tv has raised $6.0M across 2 funding rounds. Most recently, it raised $4.0M Series B in May 2013.

Total Raised

$6.0M

Valuation

N/A

Funding Rounds Raised

Date	Round	Lead Investors	Other Investors
May 1, 2013	$4.0M Series B		ISAI
Sep 1, 2011	$2.0M Series A		ISAI

Financial History

StickyADS.tv has raised $6.0M across 2 funding rounds.

Total Raised

$6.0M

Valuation

N/A

Deep Dive

StickyADS.tv is a programmatic video ad-technology company that built publisher-controlled private exchange (SSP) software enabling premium publishers and broadcasters to sell and manage video inventory across screens; it was acquired by FreeWheel (a Comcast company) in May 2016[1].

High-Level overview

StickyADS.tv product and role: Built a private-exchange video supply-side platform (SSP) that lets publishers create and operate their own private marketplaces to sell video inventory across web, mobile and IPTV while preserving brand safety and publisher control[1].- Who it serves & problem solved: Served premium TV broadcasters, large media groups and premium syndicators by removing intermediaries, increasing transparency and enabling publishers to capture higher margins on programmatic video sales[1].- Growth / traction summary: By 2016 the platform powered 150+ private exchanges and had enough market penetration among major broadcasters and media groups to be acquired by FreeWheel to strengthen programmatic video capabilities[1].

Origin story

Founding and evolution: StickyADS.tv was founded in 2009 and positioned itself as a multiscreen programmatic video technology provider focused on publisher-controlled private exchanges[1].- Key milestone: In May 2016 FreeWheel (a Comcast Platform Services company) acquired StickyADS.tv to integrate its private-exchange SSP into an end‑to‑end premium video ad stack, reflecting the firm’s evolution from an independent SSP into a component of a larger premium video ad-management offering[1].

Core differentiators

Publisher control: Designed to let publishers build and operate *their own* private exchanges, preserving direct relationships and control over pricing, buyers and creative safety[1].- Focus on premium/TV compliance: Emphasized brand safety and TV-compliant experiences for programmatic video across screens, targeting the unique needs of broadcasters and premium publishers[1].- Analytics and yield optimization: Offered publisher-facing analytics and insights to maximize inventory value across screens[1].- Proven deployment scale: By acquisition time the platform supported 150+ private exchanges for major broadcasters and media groups, evidencing enterprise readiness and vertical focus[1].

Role in the broader tech landscape

Trend alignment: Rode the shift toward programmatic video and private marketplaces as premium publishers sought more transparent, controllable programmatic alternatives to open exchanges[1].- Timing importance: The mid-2010s saw accelerating advertiser demand for automated video buying and stronger brand safety controls—StickyADS.tv’s private-exchange approach matched that market need and contributed to consolidation into larger ad-tech stacks[1].- Market forces: Publisher revenue pressure, the move to multiscreen video consumption, and advertiser insistence on transparency and safety favored SSPs that offered publisher control and premium targeting[1].- Ecosystem influence: By enabling broadcasters and premium publishers to run private exchanges, StickyADS.tv helped mainstream the publisher-controlled private marketplace model within video programmatic ecosystems, and its acquisition by FreeWheel signaled industry consolidation around integrated, end‑to‑end premium video solutions[1].

Quick take & future outlook

Short-term outcome: The company’s core capabilities were absorbed into FreeWheel’s platform to provide a combined solution for publishers needing end‑to‑end automated video monetization with private‑market controls[1].- Longer-term implications: The private-exchange model StickyADS.tv championed remains relevant as publishers continue to prioritize control, transparency and brand safety in programmatic video; technologies that merge premium SSP features with measurement and cross‑screen ad management (the direction FreeWheel pursued) are likely to continue gaining share[1].

Core source: company profile and acquisition announcement documenting StickyADS.tv’s positioning, scale (150+ private exchanges), founding year (2009) and May 2016 acquisition by FreeWheel[1].

Sources

Frequently Asked Questions

How much funding has StickyADS.tv raised?

StickyADS.tv has raised $6.0M in total across 2 funding rounds.

Who are StickyADS.tv's investors?

StickyADS.tv's investors include ISAI.