StickIt Technologies Inc. is a technology company specializing in the development, marketing, and sale of cannabis sticks, primarily its flagship product called Extra-C sticks. These sticks contain condensed cannabis oil and are designed to convert a regular cigarette instantly into a cannabis or hemp cigarette by simply inserting the stick into it. StickIt serves both recreational and medical cannabis users who seek a convenient, easy-to-use alternative to traditional joint rolling. The product addresses the problem of the inconvenience and skill required in rolling cannabis, offering a ready-to-use, portable solution. The company has gained traction with international distribution contracts and is positioned to capitalize on the growing cannabis market, especially in Europe and North America, which is expected to reach approximately $80 billion annually by 2024[1][2][3].
StickIt Technologies was formerly known as Aquazoom Hydropower Solutions Inc. and rebranded to its current name in October 2023. The company is based in Tel Aviv, Israel. The idea for StickIt emerged from the observation that traditional cannabis consumption methods, such as rolling joints, are often inconvenient and a barrier for new or casual users. The founders developed a proprietary production process to create a cannabis oil stick with the rigidity of a toothpick, enabling easy insertion into any cigarette. Key executives include Asher Holzer (Executive Chairman), Eli Ben-Haroosh (President, CEO & Director), and others who bring diverse expertise to the company. Early pivotal moments include securing international distribution agreements and preparing for a listing on the Canadian stock exchange to expand market reach[1][3].
StickIt rides the trend of cannabis legalization and the growing demand for convenient, user-friendly cannabis consumption methods. The timing is favorable due to expanding legal markets and increasing consumer acceptance of cannabis products. Market forces such as the shift toward medical and recreational cannabis use, combined with the complexity of traditional consumption methods, create a strong demand for innovative delivery systems like StickIt. By simplifying cannabis use, StickIt influences the ecosystem by potentially increasing user adoption and expanding the consumer base, while also attracting interest from large corporations seeking to enter or expand in the cannabis space[3].
StickIt Technologies is well-positioned for growth as cannabis markets mature and expand globally. The company’s focus on ease of use and leveraging existing cigarette infrastructure could accelerate adoption. Future trends shaping its journey include regulatory developments, consumer preference shifts toward discreet and convenient cannabis products, and potential expansion into new markets. Its upcoming listing on the Canadian stock exchange and ongoing distribution agreements suggest a scaling phase ahead. StickIt’s influence may evolve as it sets a new standard for cannabis consumption convenience, potentially inspiring further innovation in cannabis delivery technologies[3].
Stick has raised $1.0M in total across 1 funding round.
Stick's investors include Array Ventures, Basis Set Ventures, Aniq Kassam, Felicis Ventures, SVG Ventures-THRIVE, Kamiar Kordari.
Stick has raised $1.0M across 1 funding round. Most recently, it raised $1.0M Seed in June 2018.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Jun 1, 2018 | $1.0M Seed | Array Ventures, Basis Set Ventures, Aniq Kassam, Felicis Ventures, SVG Ventures-THRIVE, Kamiar Kordari |
