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StepOut Oy develops a dedicated fitness-tech platform designed to empower independent contractors in the fitness sector to efficiently manage their operations. The company’s digital solution streamlines critical business functions such as client scheduling, administrative tasks, and financial tracking, enabling professionals to optimize their workflow and dedicate more time to client engagement and service delivery. This integrated approach supports the growth and professionalization of independent fitness practices.
Co-founders Tarnjit Saini and Sanni Ishfaq established StepOut Oy in Helsinki, Finland, around 2019. Their venture stemmed from recognizing the significant operational hurdles faced by independent fitness professionals, who often struggle with administrative burdens beyond their core coaching or training responsibilities. This insight drove their mission to create a technological solution that addresses these specific pain points.
The platform caters primarily to independent fitness professionals and other freelance contractors who require robust tools to manage their entrepreneurial endeavors effectively. StepOut Oy envisions a future where independent professionals are equipped with sophisticated yet accessible technology, fostering a more sustainable and organized freelance economy. The company aims to be the essential infrastructure that allows these individuals to scale their businesses and achieve greater autonomy.
StepOut.pro has raised $180K across 1 funding round.
StepOut.pro has raised $180K in total across 1 funding round.
StepOut.pro has raised $180K across 1 funding round. Most recently, it raised $180K Seed in December 2021.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Dec 1, 2021 | $180K Seed | — | Atomico, Trind Ventures | Announced |
StepOut.pro (branded as StepOut or StepOut.ai) is a sports performance‑analysis technology company that uses AI/ML to convert match video into event-level football analytics for clubs, academies and players worldwide, and has won industry recognition and early commercial partnerships with top clubs such as AFC Ajax and Real Madrid CF programs.[2][1]
High-Level overview
StepOut builds an AI/ML‑driven football performance and video‑analysis platform that visualizes passing networks, player positioning (Vector Map), activity heatmaps and event tagging, and offers a coach/analyst web admin plus a mobile athlete app for players to review and act on insights.[2] StepOut serves professional clubs, academies and grassroots programs by automating manual coding and delivering match and training analytics with claimed ~99% data accuracy and major time savings for analysts and coaches.[1][2] The company’s impact on the ecosystem is to democratize access to advanced analytics—moving tools traditionally limited to elite teams down into academies and grassroots programs—while enabling talent identification and development through scalable, affordable technology.[1]
Origin story
StepOut was founded by NIT Durgapur alumni Jeet Karmakar and Sayak Ghosh (co‑founders), who built the product around AI/ML capabilities to automate event tracking from video; the startup gained early international validation by winning the Reimagine Football competition (hosted by UEFA partners) and converting a pilot with AFC Ajax into a longer‑term commercial partnership.[1][2] The company raised a $500K seed round led by Rainmatter and Misfits to accelerate international expansion (US, Australia, Middle East, Spain) and further develop its AI and platform features.[1]
Core differentiators
Role in the broader tech landscape
StepOut sits at the intersection of sports tech, computer vision and data‑driven athlete development, riding a broader trend of applying AI to automate video analysis and player scouting workflows.[2][1] Timing favors the company because clubs and academies increasingly prioritize data to improve player development while cloud compute and model performance make automated tagging commercially viable.[1][2] By lowering the cost and expertise required for high‑quality analysis, StepOut influences the ecosystem by expanding the market for analytics to lower tiers of football and by providing a pipeline for talent identification that can feed professional clubs.
Quick take & future outlook
StepOut’s proven technical claims, high‑profile club partnerships and seed funding position it to scale internationally into markets where demand for affordable performance analytics is growing; priorities likely include improving model robustness across leagues, expanding commercial partnerships with clubs and federations, and productizing scouting/talent‑ID workflows for academies and leagues.[1][2] Key risks and shaping trends will be competition from entrenched scouting/analytics incumbents, the need to maintain data quality across diverse video sources, and the pace at which clubs adopt third‑party analytics versus building internal stacks. If StepOut sustains accuracy, platform usability and club validation, it can materially expand access to professional‑grade analytics and become a standard tool for development pipelines—fulfilling its stated mission to democratize sports analytics.[1][2]
StepOut.pro has raised $180K in total across 1 funding round.
StepOut.pro's investors include Atomico, Trind Ventures.
