Steadfast

Steadfast Group operates as Australasia's largest general insurance broker network and leading group of insurance underwriting agencies, with expanding operations across Asia and Europe. The company provides a comprehensive ecosystem comprising a robust broker network, specialized underwriting agencies, and complementary businesses offering technology, business solutions, and risk management services. This integrated approach equips insurance brokers with superior market access and exclusive products, enhancing their capacity to serve clients effectively.

The company was founded in April 1996 by Robert B. Kelly, who leveraged his extensive experience of over five decades in the insurance industry to establish the venture. Kelly's foundational insight centered on creating a formidable network to empower independent brokers, thereby consolidating capabilities and offering a competitive edge within the fragmented general insurance market. This vision aimed to provide a supportive framework for brokers to thrive.

Steadfast primarily serves its network of general insurance brokers and partner insurers, who in turn cater to a diverse clientele, including small-to-medium enterprises. The company’s core mission revolves around enabling its brokers to deliver exceptional service and superior products, ultimately fostering better insurance and risk management outcomes for end-clients. Steadfast continually focuses on strengthening this network to remain a pivotal force in intermediated general insurance.