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STAUD is a Los Angeles-based fashion brand that designs and manufactures modern clothing, iconic handbags, footwear, and swimwear. The company focuses on creating sophisticated yet accessible pieces, emphasizing unique details, quality craftsmanship, and a distinctive point of view that blends contemporary aesthetics with vintage inspiration. Its collections encompass a broad range of ready-to-wear and accessories, forming a cohesive lifestyle offering.
The brand was co-founded in 2015 by Sarah Staudinger and George Augusto. Staudinger, a fashion designer, identified a market need for high-quality, thoughtfully designed clothing and accessories that were both stylish and attainable. Their shared vision was to build a brand that offered compelling fashion that transcended fleeting trends, making well-crafted design available to a wider audience.
STAUD caters to a clientele that values originality and understated elegance in their wardrobe choices. The company’s vision is to continually evolve its curated selection of fashion and lifestyle products, ensuring they maintain a timeless appeal. It aims to empower individuals through distinctive design, allowing customers to express their personal style with confidence and individuality.
Stau has 1 tracked investment across 1 company. The latest tracked deal is $140.0M Series C in Fenbeitong in February 2022.
| Date | Company | Round | Lead Investor(s) | Co-Investor(s) |
|---|---|---|---|---|
| Feb 1, 2022 | Fenbeitong | $140.0M Series C | DST Global | Alumni Ventures, Glade Brook Capital Partners, IDG Capital, Lightbank, Lightspeed Venture Partners, Ribbit Capital, David Dubick, Bitrock Capital, D1 Capital Partners, Emergence Capital, Hillhouse Capital Group, Saudi Aramco, Whale Rock Capital |