Loading organizations...
Key people at Stanford Persuasive Technology Lab.
The Stanford Behavior Design Lab develops systematic models and methods for understanding human behavior and designing for positive change. Its core offering, the Fogg Behavior Model, provides practical tools and insights for creating effective interventions. This approach empowers individuals and organizations to implement solutions grounded in behavioral science, fostering healthier outcomes.
The lab's foundation traces to Dr. BJ Fogg, who established the Stanford Persuasive Technology Lab, studying technology's influence on behavior. His pioneering work evolved into "Behavior Design," shifting focus from earlier persuasive technology research. Dr. Fogg's insight centered on systematically designing for human behavior to empower positive change.
Researchers, product designers, and diverse organizations leverage the lab's insights and frameworks. The lab envisions empowering people to create solutions helping individuals become happier and healthier by achieving desired behaviors. It anticipates a future where design principles are meticulously applied to foster widespread positive human outcomes.
The Stanford Persuasive Technology Lab, founded in 1998 by BJ Fogg at Stanford University and later renamed the Behavior Design Lab, is a research laboratory focused on captology—the study of computers as persuasive technologies to influence human attitudes and behaviors.[1][2][4][7] It develops methods for habit formation, behavior change, and ethical persuasion through technology, such as mobile apps and digital stimuli, without operating as a commercial company or investment firm.[3][9] The lab's work emphasizes positive applications like health improvement and happiness, while training students who have influenced Silicon Valley products.[2][5][9]
BJ Fogg, a psychologist pursuing his doctorate, founded the lab in 1998 to explore persuasion in computing, coining captology for the intersection of computers and human influence.[1][2][4] Early efforts included Fogg's 2007 Facebook class, where students rapidly prototyped apps, creating millionaires and spreading ideas to platforms like Instagram via alumni.[2][5] The lab evolved into the Behavior Design Lab around 2017, expanding projects like mobile persuasion research (reviewing over 100 products), the Peace Innovation Lab for tech-driven peace solutions, and operant conditioning studies using rewards like sounds and animations.[3][4][7]
The lab rides the wave of behavior design in the attention economy, where tech exploits psychological vulnerabilities—like red notifications mimicking danger alerts—to drive engagement in social media and apps.[2][5] Its timing aligned with the 2000s social media boom, fueling addictive features in platforms from Facebook to LinkedIn, while market forces like Big Tech's growth monetized distraction.[5] Positively, it influences ethical applications in health tech and peace innovation, but critics highlight its role in engineering addiction, shaping Silicon Valley's habit-forming products.[4][5][9]
The Behavior Design Lab will likely expand ethical behavior design amid rising scrutiny of addictive tech, training more innovators for positive change in AI-driven personalization and health apps.[7][8][9] Trends like regulatory pushes for ethical AI and user privacy will test its frameworks, potentially evolving its influence toward countering manipulation rather than enabling it. As captology's birthplace, it remains pivotal in balancing tech's persuasive power with human well-being.[1][2]
Key people at Stanford Persuasive Technology Lab.
