Standard Start is a company.
Key people at Standard Start.
Standard Start was founded by Jacob Brody (Founder and Chairman).
The Standard, branded as Standard Insurance Company, is a major U.S. provider of insurance, retirement, and investment products and services, headquartered in Portland, Oregon, as a remote-first company.[1][2][3] It serves over 8.5 million people through more than 30,000 employers with group and individual disability insurance, group life, accidental death & dismemberment (AD&D), dental insurance, retirement plans, and individual annuities, while maintaining strong financials including $14.56 billion in assets (as of 2009 data) and an "A" rating or higher from A.M. Best since 1928.[2][3] Its mission centers on community well-being through local services, financial wellness, workplace benefits, and corporate giving focused on healthy communities, disability empowerment, cultural development, education, and environmental practices.[1][2]
As part of Japan's Meiji Yasuda family since 2016 (following a $5 billion acquisition), The Standard emphasizes a people-first culture, proactive disability management via programs like Workplace Possibilities℠, and benefits administration for businesses of all sizes, influencing the financial security ecosystem by helping employees navigate leave, stay at work, or return safely.[1][2][3]
Founded on February 24, 1906, by German immigrant Leo Samuel as the Oregon Life Insurance Company in Portland, Oregon, The Standard began with a commitment to serve local communities with insurance services.[1][2] The company renamed itself Standard Insurance Company in 1946 and grew steadily, expanding to cover group life, disability, dental, and retirement products while licensing operations in 49 states and Washington, D.C.[2]
Key evolution included its 2015-2016 acquisition by Meiji Yasuda, marking its entry into a global family of companies, and the 2006 launch of The Standard Charitable Foundation on its centennial, targeting support for those facing disabilities or loss.[1][2] By 2008, it employed 3,400 people and administered billions in assets, solidifying its legacy of compassionate, community-rooted growth.[2]
(Note: Search results distinguish this from Standard Chartered, a separate British multinational bank focused on wealth, corporate, and investment banking in Asia, Africa, and the Middle East.[4][5])
While primarily a financial services firm, The Standard leverages technology through digital portals for intuitive leave management, benefits administration, and proactive disability support, riding trends in workplace wellness tech and remote-first operations amid evolving labor markets.[1][3] This timing aligns with post-pandemic shifts toward hybrid work, employee mental health, and streamlined HR tools, where market forces like rising disability claims and demand for personalized financial wellness favor its whole-person approach.[3]
It influences the ecosystem by partnering with innovative companies for benefits tech, serving diverse employers from small businesses to large enterprises, and promoting financial security that enables broader economic participation—though not a pure tech player, its tech-enabled insurance model supports the gig and remote economy's stability needs.[1][2][3]
The Standard is poised to expand its tech-integrated offerings, such as AI-enhanced leave portals and personalized wellness programs, capitalizing on aging workforces, regulatory changes in benefits, and growing demand for sustainable financial security.[3] Trends like integrated employee assistance platforms and ESG-focused insurance will shape its path, potentially amplifying Meiji Yasuda synergies for global reach while deepening U.S. community impact.[1][2]
Its influence may evolve toward leading "insurtech" for workplaces, blending compassion-driven service with scalable digital tools—reinforcing its 1906 founding promise of local well-being in a fragmented, tech-driven world.[1]
Standard Start was founded by Jacob Brody (Founder and Chairman).
Key people at Standard Start.
