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Key people at SquareTwo, Inc..
SquareTwo Inc. provides a patented Rewards Platform designed to integrate real-world incentives into digital games and applications. The company’s comprehensive SDK enables developers to seamlessly embed a system that catalogs and fulfills redemptions from various online retailers, offering a curated array of promotional opportunities. This infrastructure allows for real-time queries on reward availability and pricing, with minimal UI components that guide players through earning and redeeming tickets for tangible rewards.
The company was co-founded by Ben Yee and Dave Yoo, who recognized the opportunity to enhance player engagement and loyalty in casual gaming through valuable real-world rewards. Their team brings significant prior experience from prominent companies within the gaming, advertising technology, and digital marketing sectors, suggesting a foundation in understanding user behavior and digital economies.
SquareTwo’s platform primarily serves game developers and publishers seeking to boost player retention and increase revenue. The company envisions a future where every casual game can deliver joy and foster deep loyalty among its players by offering a seamless and intrinsically rewarding experience through real incentives, thereby transforming how digital engagement is monetized and sustained.
Key people at SquareTwo, Inc..
SquareTwo, Inc. is a San Francisco-based mobile games publisher specializing in simple, engaging casual games where in-game points hold real-world value through a proprietary Media and Rewards platform[1][4][6]. Their flagship title, *verydice*, features a straightforward game loop that encourages sharing, engagement, and redemption of points for actual goods, targeting casual gamers seeking rewarding play experiences[1][4]. The company serves mobile users on iOS, solving the common problem of low retention and monetization in free-to-play games by blending fun mechanics with tangible rewards, achieving monthly profitability shortly after launch[1][4].
With under 25 employees and revenue below $5 million, SquareTwo demonstrates steady growth momentum from its early iOS success in 2017, backed by investors like Walden Venture Capital and Translink Capital[1][4][6].
SquareTwo, Inc. was founded in 2016 by Dave Yoo (Co-founder & CEO) and Ben Yee (Co-founder & CTO) in San Francisco, California[1][4]. Dave Yoo brings operating experience scaling companies like Netblue, Social Concepts (acquired by Big Fish Games then Churchill Downs), POPSUGAR, and 3Q Digital (acquired by Harte Hanks)[4]. Ben Yee offers full-stack engineering expertise from RemarQ (acquired by Critical Path), Kabam (acquired by Netmarble), Involver, Lytro, eBay, and Vouch Financial[4].
The idea emerged from experiments with retention and monetization in simple gameplay dynamics. By mid-2017, they launched their first title, *verydice*, on iOS, quickly generating monthly profit—a pivotal moment that validated their rewards-driven model[1][4]. Walden VC partnered with them in 2017, providing early backing for expansion[4].
(Note: A separate entity at squaretwo.com operates as a Monaco-based single-family office, unrelated to this tech company[5].)
SquareTwo rides the wave of rewarded casual gaming, a trend in mobile gaming where free-to-play models evolve beyond ads to real incentives, capitalizing on user demand for meaningful progression amid market saturation[1][4]. Timing aligns with post-2017 iOS growth in hyper-casual genres, where their 2017 profitability milestone positioned them ahead of retention challenges plaguing peers[1][4].
Market forces like rising mobile ad fatigue and viral mechanics favor them, as does the casual gaming boom (e.g., via platforms like App Store). They influence the ecosystem by pioneering redeemable points models, inspiring publishers to blend joy with loyalty and potentially reshaping monetization for small studios[6].
SquareTwo's lean, profitable foundation positions it for expansion into new titles or Android markets, leveraging its rewards platform amid AI-driven game personalization trends. Evolving mobile economies—think Web3 rewards or integrated e-commerce—could amplify their model, with team expertise enabling quick pivots. As casual gaming matures, their influence may grow through acquisitions or partnerships, solidifying real-value play as a startup differentiator in a crowded field. This rewards innovation echoes their origins: simple games, profound engagement.
