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§ Private Profile · Gurgaon, Haryana, India
Square Yards is a technology company.
Square Yards operates as India's premier integrated platform for real estate and mortgages, expanding as a proptech entity across the UAE and Middle Eastern markets. The company delivers a comprehensive suite of services, encompassing real estate brokerage, mortgage facilitation, and financial technology solutions. Its digital model streamlines property transactions and financing for a broad clientele.
The company was founded in 2014 by Tanuj Shori and Kanika Gupta Shori. Tanuj Shori, an investment banker and IIM – Lucknow alumnus, partnered with Kanika Gupta Shori, a wealth manager with a Wharton background. Their founding insight focused on establishing a robust primary market real estate brokerage, addressing demand for integrated solutions within the dynamic sector.
Square Yards serves individuals and families navigating property acquisition and financing, offering accessible tools and expert guidance. The company’s long-term vision is to transform the real estate landscape using strategic foresight and innovative digital solutions. It seeks to expand its integrated offerings and global footprint, making property ownership transparent and efficient for clientele.
Square Yards has raised $106.0M across 5 funding rounds.
Square Yards has raised $106.0M in total across 5 funding rounds.
Square Yards has raised $106.0M across 5 funding rounds. Most recently, it raised $35.0M Other Equity in November 2025.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Nov 27, 2025 | $35M Venture Round | Smilegate | — | Announced |
| Jul 16, 2021 | $25M Venture Round | ADM Capital | — | Announced |
| Sep 20, 2019 | $20M Venture Round | — | Boon Hwee KOH, Jani Rautiainen, Steve Melhuish, Bennett Coleman And Company, Genkai Capital | Announced |
| Sep 1, 2019 | $20M Series U | — | True Global Ventures, Bennett Coleman And Company, Boon Hwee KOH, Genkai Capital, Jani Rautiainen, Steve Melhuish | Announced |
| May 5, 2015 | $6M Seed Plus | — | — | Announced |
Square Yards has raised $106.0M in total across 5 funding rounds.
Square Yards's investors include Smilegate, ADM Capital, Boon Hwee Koh, Jani Rautiainen, Steve Melhuish, Bennett Coleman and Company, Genkai Capital, True Global Ventures.
Square Yards is a technology-driven proptech company that operates India's largest integrated platform for real estate and mortgages, offering end-to-end services from property search and transactions to home loans, interiors, rentals, property management, and legal support.[1][2][4][5] It serves homebuyers, sellers, renters, and investors across residential and commercial segments, solving fragmented real estate processes through data analytics, AI, VR tools, and digital transaction capabilities, while handling over $1.5 billion in annual property sales and achieving profitability with ~$82 million annualized revenue and ~$2.8-7 billion GTV.[1][2][4][5] The platform spans 100+ cities in 9 countries, including rapid growth in UAE, Middle East, Australia, and Canada, positioning it as an asset-light leader in the global proptech space.[1][2][4]
Founded in 2014 (with some sources noting 2013) in Gurgaon, India, by founders including the Shoris and cofounders, Square Yards emerged to tackle proptech hurdles like inefficient transactions and fragmented services in India's booming real estate market.[1][3][4] The idea stemmed from urbanisation trends and rising disposable incomes, leading to a full-stack platform that started with core brokerage for primary and resale properties, monetized via 5%+ fees on $1.5 billion+ annual sales.[1][2][4] Early traction came from in-house agents, tech enhancements like automated valuations and real-time inventory, and expansions into adjacent services; pivotal moments include the 2020 acquisition of Fitrr Technologies to launch Azuro (rental/property management), 2021 interiors launch, and global scaling to 20+ cities, marking it as one of few profitable Indian consumer tech startups.[1][2][4]
Square Yards rides the proptech wave fueled by urbanisation, rising incomes, and digital adoption in real estate, particularly India's residential demand boom, where it acts as an asset-light proxy with massive traffic and GTV.[4][5] Timing aligns with post-pandemic shifts to virtual tools and global expansion needs, amplified by market forces like developer partnerships, financial collaborations, and regulatory tailwinds for tech in transactions.[1][2] It influences the ecosystem by pioneering India's first MLS, standardizing services (e.g., largest property management), and exporting proptech success abroad, while subsidiaries like PropsAMC advance data-driven asset management for 100+ clients.[2][4]
Square Yards is poised for dominance as a tech-forward real estate powerhouse, expanding into secondary transactions, immersive digital twins for city-scale VR experiences, and deeper financial/portfolio services across its 9-country footprint.[1][5] Trends like AI personalization, blockchain for transactions, and sustained urban growth will propel it, potentially elevating its influence from regional leader to global proptech benchmark—building on its profitable scale to redefine integrated real estate platforms worldwide.[1][2][5]