Sprooki

Sprooki develops a comprehensive white-label mobile engagement and commerce platform, designed to empower retailers, malls, and brands with location-based marketing capabilities. The platform provides a suite of modules and features that enable businesses to connect with shoppers through personalized experiences, driving engagement and facilitating transactions on mobile devices. Its technology allows for dynamic content delivery based on user context and proximity.

The company was co-founded in 2011 by Claire Mula and Michael Gethen. Their founding insight recognized the evolving landscape of consumer behavior, where shoppers increasingly relied on mobile devices for product research and store location while on the go. Mula, with her extensive background in digital marketing and FMCG, and Gethen, aimed to bridge the gap between physical retail and digital engagement through innovative mobile solutions.

Sprooki primarily serves retailers, shopping malls, and various retail brands looking to enhance their customer interactions. The company’s vision centers on enabling these businesses to adapt to modern shopping habits, providing tools that foster deeper customer relationships and create seamless, integrated shopping journeys. It ultimately strives to equip retailers with the necessary mobile technology to remain competitive and relevant in an evolving market.

Sprooki is a location‑aware retail marketing platform that helps retailers send personalized, mobile messages, offers and loyalty rewards to shoppers based on their location and behavior, and it focuses on improving in‑store and nearby shopping engagement for retailers and consumers[1][2].

High-Level Overview

Sprooki builds a mobile-first, location-based engagement product that lets retailers send shoppers contextual messages, vouchers, product recommendations and digital loyalty cards to drive footfall and sales[2][1]. Sprooki’s customers are retailers and shopping destinations (brands, stores, shopping centers) and the end users are shoppers who opt in to receive mobile, location-triggered offers and messages[2][1]. The product solves the problem of connecting digital marketing to physical retail behavior—making messaging more relevant, timely and measurable to increase store visits, conversions and loyalty[2][1]. Growth indicators reported in media and data profiles emphasize partnerships (for example a launch with Invigor Group at Manly Wharf) and commercial deployments in retail settings, showing customer‑facing activity and local market traction[1][2].

Origin Story

Sprooki emerged as a retail technology solution focused on bridging mobile location signals with retail marketing; public descriptions highlight its mission to help retailers and shoppers engage in “more intelligent, relevant, mobile ways”[1]. Available company profiles summarize the product and positioning (location‑based messaging, vouchers, loyalty) but provide limited public detail on exact founding year or founders in the indexed sources[2][1]. Early visible milestones include commercial rollouts and partnerships with retail property operators and local digital sectors, which signaled product‑market fit in physical retail deployments[1].

Core Differentiators

• Location-driven engagement: Sends location-triggered messages and offers to shoppers to connect digital outreach with physical store visits[2][1].
  - Multi-feature retail toolkit: Combines vouchers, customized product recommendations, loyalty cards, and location-based messaging in one platform to support acquisition and retention[2][1].
  - Focus on mobile and in‑store conversion: Designed specifically to influence behavior at or near retail locations rather than generic mobile advertising[1][2].
  - Local partnership capability: Demonstrated ability to work with property operators and local retail ecosystems (example: launch activity at Manly Wharf with Invigor Group)[1].

Role in the Broader Tech Landscape

Sprooki sits at the intersection of mobile marketing, proximity/location technologies, and digital‑to‑physical commerce. This space benefits from ongoing trends: increased smartphone penetration, greater retailer demand for measurable in‑store marketing, and shopper appetite for localized, relevant offers. Those market forces make timing favorable for solutions that can convert digital attention into physical retail revenue. By enabling retailers to target offers by location and behavior, Sprooki contributes to the broader shift toward omnichannel retailing and performance‑driven local marketing.

Quick Take & Future Outlook

Sprooki’s near-term opportunities include deeper integrations with point‑of‑sale and loyalty systems, broader partnerships with retail property managers and expanded analytics to prove ROI to retailers—areas common to scaling retail tech platforms[1][2]. Trends that will shape its journey include stricter privacy and opt‑in rules around location data, continued emphasis on measuring store visit attribution, and retailers’ desire for cross‑channel orchestration. If Sprooki continues to demonstrate measurable lift in footfall and conversions and navigates privacy expectations, it can strengthen its role as a practical link between mobile engagement and physical retail performance.

If you’d like, I can:

• Attempt to locate founding year and founder biographies from additional sources.
  - Produce a one‑page investor or partner brief with metrics and suggested KPIs for retail customers.