Sprinklr is a company.
Sprinklr has raised $124.0M across 5 funding rounds.
Key people at Sprinklr.
Sprinklr has raised $124.0M in total across 5 funding rounds.
Sprinklr has raised $124.0M in total across 5 funding rounds.
Sprinklr's investors include Battery Ventures, Bessemer Venture Partners, Chemistry VC, Conductive Ventures, Greycroft, Greylock, Streamlined Ventures.
Key people at Sprinklr.
Sprinklr is a publicly traded SaaS company (NYSE: CXM) that builds an AI-native Unified Customer Experience Management (Unified-CXM) platform to unify customer-facing functions like marketing, social media, advertising, research, care, and engagement across 30+ digital channels.[1][2][4] It serves large enterprises—including 80% of Forbes' 50 most valuable brands, half the Fortune 500, and clients like Microsoft, Nike, McDonald's, and Verizon—solving the problem of fragmented teams, tools, and data that disconnect brands from customers by enabling seamless collaboration, real-time insights, and personalized interactions on a single codebase with four product suites: Sprinklr Insights, Marketing, Social, and Service.[1][3][4] The platform's mission is to enable every organization on the planet to make their customers happier, fostering loyalty and growth through AI-powered unification.[2][5]
Sprinklr demonstrates strong growth momentum, evolving from social listening roots since its 2009 founding into a category leader in Unified-CXM, with a global footprint of 22 offices in 15 countries and continuous platform enhancements as of April 2025.[1][2][3]
Sprinklr was founded on September 24, 2009, by Ragy Thomas in his spare bedroom in New Jersey, USA, launching officially with its first customer on January 15, 2010.[1][3] Ragy Thomas, the CEO, identified a critical gap in enterprise complexity separating brands from customers amid rising social media fragmentation, envisioning a unified platform to bridge it—initially focused on social listening and engagement.[1][3]
Early traction was rapid: revolutionary early adopters like Cisco, Dell, Microsoft, and Nike signed on, drawn to Sprinklr's enterprise-grade security, governance, and "Unified Front Office" vision.[3] From these beginnings, it expanded into a comprehensive SaaS covering all front-office functions, headquartered in New York, and went public on NYSE as CXM.[1][3]
Sprinklr rides the Unified-CXM trend, addressing enterprise silos in a digital-first world where customer touchpoints span social, messaging, and emerging channels, amplified by AI advancements for hyper-personalization.[1][2][4] Timing is ideal amid post-pandemic shifts to omnichannel experiences and AI adoption, with market forces like rising customer expectations for seamless interactions favoring consolidators over point solutions.[1][4]
It influences the ecosystem by pioneering Unified-CXM as an emerging category, empowering 1,000+ enterprises to deliver scalable, loyalty-building experiences—setting standards for AI-human collaboration and reducing tech stack complexity for brands like Nike and Shell.[1][3][4]
Sprinklr is positioned to dominate Unified-CXM as AI evolves toward agentic capabilities, expanding into new channels and deeper integrations for predictive, proactive experiences.[1][2][4] Trends like generative AI proliferation and global data privacy demands will shape its path, potentially accelerating growth through acquisitions or suite expansions amid enterprise digitization.
Its influence may evolve from platform unifier to CX ecosystem orchestrator, enabling brands to turn every interaction into loyalty—reinforcing its founding vision of happier customers worldwide.[1][5]
Sprinklr has raised $124.0M across 5 funding rounds. Most recently, it raised $46.0M Series E in March 2015.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Mar 1, 2015 | $46.0M Series E | Battery Ventures, Bessemer Venture Partners, Chemistry VC, Conductive Ventures, Greycroft, Greylock, Streamlined Ventures | |
| Apr 1, 2014 | $40.0M Series D | Battery Ventures, Bessemer Venture Partners, Chemistry VC, Conductive Ventures, Greycroft, Greylock, Streamlined Ventures | |
| Nov 1, 2013 | $18.0M Series C | Battery Ventures, Bessemer Venture Partners, Chemistry VC, Conductive Ventures, Greycroft, Greylock, Streamlined Ventures | |
| Feb 1, 2013 | $15.0M Series B | Battery Ventures, Bessemer Venture Partners, Chemistry VC, Conductive Ventures, Greycroft, Greylock, Streamlined Ventures | |
| Mar 1, 2012 | $5.0M Series A | Battery Ventures, Bessemer Venture Partners, Greycroft, Streamlined Ventures |
