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Springbig develops a comprehensive loyalty, digital communications, and CRM technology platform tailored for regulated industries. Its core offering provides businesses with robust tools to manage customer relationships, execute targeted marketing campaigns, and facilitate digital communication. The platform focuses on enhancing customer retention and driving revenue for retailers operating in specialized markets.
The company was founded in 2012 by Jeffrey Harris. Harris brought over two decades of experience in developing loyalty rewards programs for retail businesses, recognizing an opportunity to adapt these proven strategies for the unique challenges and regulatory landscapes of emerging sectors. This insight formed the foundation for springbig's specialized marketing solutions.
Springbig primarily serves retailers within regulated industries, particularly the cannabis sector, providing them with essential marketing tools and resources. The company's vision centers on empowering these businesses to effectively engage their customer base, foster loyalty, and streamline their marketing efforts, ultimately supporting their growth and operational efficiency within their respective markets.
springbig has raised $18.2M across 3 funding rounds.
springbig has raised $18.2M in total across 3 funding rounds.
springbig has raised $18.2M across 3 funding rounds. Most recently, it raised $12.0M Series B in August 2020.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Aug 1, 2020 | $12M Series B | JEB Spencer | Halley Venture Partners, Argonautic Ventures, KEY Investment Partners, Salex Capital | Announced |
| Dec 27, 2017 | $3.2M Venture Round | Green Acre Capital, Halley Venture Partners | The ArcView Group | Announced |
| Dec 1, 2017 | $3M Series U | — | Halley Venture Partners | Announced |
springbig has raised $18.2M in total across 3 funding rounds.
springbig's investors include Jeb Spencer, HALLEY Venture Partners, Argonautic Ventures, KEY Investment Partners, Salex Capital, Green Acre Capital, Halley Venture Partners, The ArcView Group.
Springbig is a vertical SaaS company that builds customer loyalty, SMS/email/push marketing and analytics tools primarily for regulated retail sectors such as cannabis retailers and related brands, helping retailers turn one‑time shoppers into repeat customers via automated campaigns and real‑time analytics[1][2]. Springbig’s platform bundles loyalty programs, SMS marketing, email, push notifications, referral tracking and reporting into a single product aimed at improving retention, compliance and measurable ROI for retail operators in the U.S. and Canada[1][2].
High‑Level Overview
Origin Story
Core Differentiators
Role in the Broader Tech Landscape
Quick Take & Future Outlook
Quick take: Springbig occupies a niche with tangible demand—specialized, compliance‑aware loyalty and messaging for regulated retail—and its product focus, leadership with deep SaaS experience, and feature expansion position it to capture further share as regulated retail markets (especially cannabis) professionalize[1][2][3].
Sources: Springbig product and company pages and press coverage describing Springbig’s platform, leadership and focus[1][2][3][4].