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Sponswatch provides an AI-powered platform for precisely measuring sponsorship exposure across diverse media channels. It employs computer vision, machine learning, and social media listening tools to quantify brand visibility. The technology tracks logotype exposure, including frame-by-frame analysis of sports content, offering detailed insights into how brands are seen.
Mauricio Torres Leclerc founded the Stockholm-based company in 2021. As a former sports rights advisor, Leclerc recognized the inadequacy of traditional sponsorship valuation methods. This insight led him to establish Sponswatch, building a more robust, data-driven solution for granular measurement of brand exposure.
The platform serves brands and properties seeking accurate measurement of their logotype and sponsorship exposure. Sponswatch’s vision is to maximize sponsorship value by providing actionable insights through AI-driven analytics. The company empowers clients with meaningful analysis, enabling informed decisions to optimize investments in brand visibility.
Sponswatch has raised $1.0M across 1 funding round.
Sponswatch has raised $1.0M in total across 1 funding round.
Sponswatch has raised $1.0M in total across 1 funding round.
Sponswatch's investors include node.vc, Jett Fein, LAUNCH, Venrex, Ali Moiz, Jose Gaztelu, Vishal Rao.
SponsWatch is a Swedish technology company founded in 2021 that develops an AI-powered platform to measure and analyze sponsorship exposure across all media types and platforms, including video, image, audio, and text. Its product serves sports teams, leagues, federations, brands, and athletes by providing consistent, data-driven sponsorship valuations and analytics that help maximize visibility and return on investment. SponsWatch addresses the challenge of fragmented and inconsistent sponsorship measurement by offering a one-stop, industry-standard solution that integrates advanced computer vision, machine learning, and social media listening tools. The company has demonstrated growth momentum with a €1 million (approximately $1.05 million) seed funding round led by node.vc and participation from Venrex, aiming to expand its reach from the Nordics to Europe and eventually the US market[1][2][3][4].
SponsWatch was founded in 2021 by Mauricio Torres, who brings expertise from sports marketing, PR, and market research. The idea emerged from recognizing the lack of consistent and effective methods to measure sponsorship exposure value accurately in a rapidly evolving media landscape. Traditional valuation methods were outdated and fragmented, often failing to capture real audience engagement and media costs. SponsWatch’s founding mission was to create a global currency for sponsorship exposure by leveraging AI and analytics to provide transparent, comparable, and actionable insights. Early traction includes partnerships with Swedish professional soccer and hockey clubs, national federations like Swedish Table Tennis and Dutch speed skating, and international sports organizations[1][2][3][4].
SponsWatch rides the growing trend of data-driven marketing and sponsorship analytics, addressing the increasing complexity of measuring brand exposure in a fragmented media environment dominated by streaming and digital platforms. As traditional advertising faces challenges reaching audiences, sponsorships and product placements in sports and entertainment have become critical for brand visibility and engagement. SponsWatch’s timing is crucial, as brands demand more precise, real-time insights to optimize sponsorship ROI amid shifting consumer media consumption habits. By setting a new standard for sponsorship measurement, SponsWatch influences the broader ecosystem by enabling rights holders and brands to make informed decisions, fostering transparency and efficiency in sponsorship markets[1][2][4].
Looking ahead, SponsWatch is positioned to scale its operations and expand geographically, targeting broader European and US markets. The company’s growth will be shaped by ongoing advances in AI and machine learning, increasing adoption of data-driven sponsorship strategies, and the continued shift toward digital and streaming media consumption. As SponsWatch refines its platform and broadens its client base, it could become the global benchmark for sponsorship exposure measurement, influencing how brands and sports properties negotiate and value sponsorship deals. Its strategic investor backing and early traction suggest strong potential for sustained impact and innovation in the sports marketing and media analytics space[1][2][4].
Sponswatch has raised $1.0M across 1 funding round. Most recently, it raised $1.0M Seed in February 2025.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Feb 1, 2025 | $1M Seed | Node.vc | Jett Fein, LAUNCH, Venrex, ALI Moiz, Jose Gaztelu, Vishal RAO | Announced |
