SponsorCX is a technology company.
SponsorCX has raised $5.0M across 1 funding round.
SponsorCX has raised $5.0M in total across 1 funding round.
SponsorCX is a Utah-based technology company founded in 2017 that provides an all-in-one sponsorship management software platform. It serves both properties (e.g., sports teams, venues, festivals) and brands, solving the problem of inefficient sponsorship processes by replacing spreadsheets with real-time tools for sales, inventory tracking, pipeline management, agreement generation, fulfillment, scheduling, and reporting—all accessible via a mobile app.[1][2][3][4]
The platform streamlines the full sponsorship lifecycle, offering features like customizable workflows, integrated messaging, approval processes, and proof-of-performance reporting, with seamless integrations to tools such as Salesforce, HubSpot, QuickBooks, and ticketing systems. SponsorCX recently secured $4.6 million in Kickstart-led funding to expand brand-focused features, sales, marketing, customer success, and product development, fueling its growth in the $100 billion sponsorship industry.[2][3]
SponsorCX was founded in 2017 in Utah, US, by Jason Smith (CEO, with a background in Advertising Communications from Brigham Young University) and Creed Mangrum (CTO, MIT graduate in Computer Science and Molecular Biology, experienced in building web and mobile apps for startups).[1][4] Backed by decades of sponsorship industry expertise, the company emerged to modernize a fragmented market reliant on manual tools like spreadsheets.[2]
Early traction built on the founders' vision for intuitive, scalable solutions, leading to a comprehensive platform that supports collaboration between properties and brands. A pivotal moment came with the $4.6 million funding round led by Kickstart, joined by angels like former Spiff cofounders Jeron Paul and Matt Stapleton, and Pluralsight founder Aaron Skonnard, accelerating platform enhancements and market expansion.[2]
SponsorCX stands out in sponsorship management through these key strengths:
SponsorCX rides the wave of SaaS modernization in the $100 billion sponsorship industry, where brands and properties increasingly demand data-driven, real-time tools amid rising event marketing demands post-pandemic.[2] Timing aligns with digital transformation trends in live events, sports, and experiential marketing, fueled by market forces like hybrid events, personalized activations, and ROI accountability.[2][3]
By bridging properties and brands in one platform, SponsorCX influences the ecosystem through enhanced integrations and efficiency, reducing silos and enabling scalable growth for teams, venues, and festivals—positioning it as a leader in a niche ripe for software disruption.[2][4]
SponsorCX is poised for rapid scaling with its recent $4.6 million funding, prioritizing brand tools, ticketing integrations, and team expansion to capture more of the sponsorship market.[2] Trends like AI-driven analytics, deeper CRM/ticketing synergies, and mobile-first experiences will shape its trajectory, amplifying its edge in collaborative management.
As sponsorships evolve with immersive tech and data transparency, SponsorCX's dual-sided platform could redefine partnerships, evolving from a Utah innovator to a global standard—transforming how the $100B industry operates from chaos to precision.[2][3]
SponsorCX has raised $5.0M in total across 1 funding round.
SponsorCX's investors include Kickstart Fund, L Catterton Growth, Aaron Skonnard.
SponsorCX has raised $5.0M across 1 funding round. Most recently, it raised $5.0M Venture Round in April 2025.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Apr 1, 2025 | $5.0M Venture Round | Kickstart Fund, L Catterton Growth, Aaron Skonnard |