Splendid Spoon is a technology company.
Splendid Spoon has raised $12.0M across 1 funding round.
Splendid Spoon has raised $12.0M in total across 1 funding round.
Splendid Spoon is a wellness brand specializing in ready-to-eat, plant-based meals like smoothies, soups, grain bowls, and reset programs, delivered directly to consumers' doorsteps.[1][2][4] It serves busy health-conscious individuals seeking convenient nutrition without sacrificing taste, solving the problem of fitting nutrient-dense, plant-powered eating into demanding lifestyles.[2][4][5] Founded in 2013 and based in New York, the company has grown from local deliveries to national scale, with 21 employees and a focus on chef- and nutritionist-developed recipes balancing protein, fiber, and healthy fats.[1][4]
Splendid Spoon was founded in 2013 by Nicole Centeno, a culinary expert with backgrounds in biochemistry, nutrition, and training at the International Culinary Center.[2][3][4] The idea emerged during her pregnancy, when balancing motherhood, career, and healthy eating became challenging; she began making nutrient-dense soups and meals for herself and her family, initially delivering them by bike in New York City.[3][4] Early traction came from customer feedback driving product evolution, shifting from wholesale rejections to direct-to-consumer via social media marketing, which fueled national expansion to over 55 products including smoothies, shots, and snacks.[1][3]
Splendid Spoon rides the wave of direct-to-consumer (DTC) wellness and plant-based food trends, leveraging e-commerce platforms, subscription models, and digital marketing to disrupt traditional meal prep.[1][3] Timing aligns with rising demand for convenient, sustainable nutrition amid busy lifestyles and health awareness post-pandemic, amplified by social media for customer acquisition.[3] Market forces like vegan adoption and DTC scalability favor it, as seen in its evolution from local to nationwide delivery using tech stacks like JavaScript and PHP for operations.[1] It influences the ecosystem by normalizing plant-powered resets, inspiring similar foodtech brands focused on accessibility over complexity.[2][7]
Splendid Spoon is poised for continued growth in the expanding DTC plant-based market, potentially expanding product lines (e.g., more personalized plans or snacks) and partnerships amid rising sustainability demands.[3][5] Trends like AI-driven customization and global vegan shifts will shape its path, enhancing subscription retention and international reach. Its influence may evolve from niche wellness to mainstream health staple, building on founder-led innovation to sustain momentum in a competitive foodtech space—proving that simple, delicious plants can redefine daily nutrition.
Splendid Spoon has raised $12.0M in total across 1 funding round.
Splendid Spoon's investors include 1984 Ventures, Addition, Afore Capital, C2 Investment, GoAhead Ventures, Gradient Ventures, Not Boring Capital, Paradigm, Saga, Seven Seven Six, Thirty Five Ventures, Todd and Rahul's Angel Fund.
Splendid Spoon has raised $12.0M across 1 funding round. Most recently, it raised $12.0M Series B in February 2022.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Feb 1, 2022 | $12.0M Series B | 1984 Ventures, Addition, Afore Capital, C2 Investment, GoAhead Ventures, Gradient Ventures, Not Boring Capital, Paradigm, Saga, Seven Seven Six, Thirty Five Ventures, Todd and Rahul's Angel Fund, Volition Capital, Colin Carrier, Eric Wu, Eytan Elbaz, John Collison, Jonathan Zweig, Kelvin Beachum Jr., Max Mullen, Nick Green, Sam Altman |