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Key people at Spigot.
Spigot was founded in 2016 by Michael Levit (Co-Founder & President).
Spigot, Inc. is a digital performance-based marketing company, now unified under the Eightpoint brand. It specializes in global monetization strategies, developing, publishing, and scaling a diverse portfolio of consumer digital products and web applications. Capabilities span the entire product lifecycle, from design and development to strategic optimization for widespread user engagement.
Spigot Inc. was founded in 2008 in Silicon Valley, initially establishing itself in digital advertising. The company's formation was driven by an insightful understanding of online monetization dynamics. This foundational expertise in performance marketing subsequently guided its evolution into the broader Eightpoint brand, marking a strategic expansion into direct consumer product development and scaling.
The company serves millions of users globally with its diverse suite of applications, which includes tools for weather, health, and productivity. Eightpoint’s strategic vision centers on building and scaling world-class digital products that enrich everyday lives for a global audience. It aims to foster meaningful connections through user-centric experiences and continuous innovation within its digital product ecosystem.
Spigot was founded in 2016 by Michael Levit (Co-Founder & President).
Spigot is a data-driven digital marketing and user-acquisition company that builds and monetizes consumer-facing browser toolbars, browser extensions, mobile apps and content sites, focused on driving large-scale user traffic and advertising revenue for its partners and itself[2][1].
High-Level overview
Origin story
Core differentiators
Role in the broader tech landscape
Quick take & future outlook
Quick take: Spigot is best understood as a performance‑marketing and consumer‑software distribution company that scaled by pairing distribution (toolbars/extensions/apps/content) with analytics and ad monetization; its 2016 acquisition and subsequent CFIUS mitigation illustrate both its commercial value and the national‑security/data governance constraints that now shape companies in this space[2][1][5].
Key people at Spigot.