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Spiceology develops and distributes a comprehensive line of fresh spices, innovative blends, and culinary ingredients. The company focuses on crafting unique flavor profiles through chef collaboration, offering over 300 distinct ingredients to both culinary professionals and home cooks. Their approach emphasizes the freshness and bold nature of their products, aiming to inspire creative cooking and elevate everyday meals.
The company was co-founded by Executive Chef Pete Taylor and food blogger Heather Scholten. Their shared insight identified a static and uninspired market for spices and seasonings, leading them to establish Spiceology with the goal of introducing more dynamic and higher-quality options. Taylor's professional culinary background informed the product development, ensuring chef-driven quality and versatility in their offerings.
Spiceology primarily serves a dual customer base of professional chefs and enthusiastic home cooks seeking to enhance their culinary experiences. The company's long-term vision centers on a mission to eradicate uninspired flavors from kitchens, encouraging experimentation and a deeper appreciation for diverse tastes and aromas. They aim to empower their users to explore new gastronomic possibilities.
Spiceology has raised $7.0M across 1 funding round.
Spiceology has raised $7.0M in total across 1 funding round.
Spiceology has raised $7.0M across 1 funding round. Most recently, it raised $7.0M Series B in January 2022.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jan 1, 2022 | $7M Series B | — | Cowles Ventures, Hanabi Capital, Jackson Square Ventures, Mango Capital | Announced |
Spiceology has raised $7.0M in total across 1 funding round.
Spiceology's investors include Cowles Ventures, Hanabi Capital, Jackson Square Ventures, Mango Capital.
Spiceology is a chef-owned spice company founded in 2013, specializing in innovative, small-batch blends and premium ingredients to elevate cooking for chefs, home cooks, and foodservice operators. It offers over 300 fresh-ground spices, herbs, chiles, salts, and modernist blends like Smoky Honey Habanero and Maui Wowee Hawaiian Teriyaki Rub, shipped directly from its Spokane, WA facility[1][2][4][5]. The company solves the problem of bland, outdated spices by emphasizing "Experiment with Flavor™," using natural ingredients without fillers, and targeting flavor enthusiasts who prioritize exceptional meals[2][4][5]. Spiceology serves consumers via e-commerce and retail (e.g., Costco, Target, Walmart), plus foodservice channels, with strong growth evidenced by Inc. 5000 rankings for six years, including #903 in 2021 after 537% growth from 2017-2020, and recent expansions in retail and AI-driven tools like the REMI chatbot for recipe inspiration[2][3][4].
Spiceology began humbly at a farmers market in 2013, founded by chef Pete and co-founder April (known as @farmgirlgourmet), rooted in their chef backgrounds and passion for bold, innovative flavors[2][4]. The breakout moment came with Pete's first blend, Smoky Honey Habanero, a smoky-sweet-heat mix of honey granules, paprika, habanero powder, and brown sugar that quickly became a bestseller and put the company on the map[4][5]. Early traction built through chef collaborations and direct shipping of small-batch, fresh-ground spices, evolving from a niche spice shop to the fastest-growing spice company in America (and world, per recent claims), with pivotal partnerships like New Belgium Brewing, MeatEater, and Huy Fong Sriracha fueling national recognition via Inc. 5000 listings[1][2][4].
Spiceology rides the AI-meets-CPG wave, blending food innovation with technology like its REMI chatbot to personalize recipe discovery amid rising demand for convenient, premium home and professional cooking post-COVID. Timing aligns with e-commerce food boom, retail expansion (e.g., 2,000 Walmarts, 600 Targets), and foodservice recovery, where AI reduces complexity for reps pitching 300+ products[3]. Market forces like consumer shift to bold, natural flavors and sustainability (plastic-neutral practices) favor its disruption of a "tired" spice category, while chef collaborations amplify influence in culinary ecosystems, positioning it as a tech-enhanced leader in flavor tech rather than pure traditional CPG[1][2][3][4].
Spiceology's momentum—retail dominance at Costco, foodservice rebound, and AI tools like REMI—points to scaled growth in multi-unit chains and international expansion, potentially hitting new Inc. 5000 highs. Trends like AI personalization in foodservice, sustainable packaging mandates, and collaborative flavor innovation will propel it, evolving from spice disruptor to full-stack flavor platform influencing how chefs and cooks experiment globally. This chef-rooted innovator, born from a farmers market hit, continues proving spices can be the world's most exciting "currency" in a tech-flavored future[2][3][4].
