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§ Private Profile · Bozeman, MT, USA
Special Project is a technology company.
Special Projects is an agency specializing in talent booking, content creation, and bespoke event production. Leveraging extensive networks and deep industry knowledge, the company crafts memorable talent partnerships and distinctive cultural moments across media, entertainment, fashion, and luxury sectors, delivering tailored solutions for its clientele.
Founded in 2016 by Andrea Oliveri and Nicole Vecchiarelli, Special Projects emerged from their shared experience in the magazine industry. As former colleagues at prominent publications, Oliveri and Vecchiarelli developed an acute understanding of celebrity talent relations and event orchestration. Their insight into evolving media landscapes prompted the establishment of a novel agency model.
The agency serves diverse clients seeking elevated talent engagements and unique content strategies. Special Projects connects brands and individuals with unparalleled opportunities, building on its founders' editorial acumen and industry connectivity, fostering strategic alliances that shape contemporary culture.
Special Project has raised $2.0M across 1 funding round.
Special Project has raised $2.0M in total across 1 funding round.
Special Project has raised $2.0M across 1 funding round. Most recently, it raised $2.0M Seed in March 2020.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Mar 1, 2020 | $2M Seed | Next Frontier Capital | 1955 Capital, AlleyCorp, General Catalyst, Khosla Ventures, Qiming Venture Partners USA, Trajectory Ventures, Adam Neumann, Jacqueline Reses, David Fialkow, Gary Rieschel, Steve Burke | Announced |
Special Projects is an award-winning innovation studio based in London, specializing in human-centered design, creative technology, and imaginative prototyping to create magical, emotive products and experiences.[2][1] They serve major clients like Google, Samsung, Nokia, Procter & Gamble, and Decathlon, solving challenges in user interfaces, digital wellbeing, sustainability, and empathetic tech by blending disciplines such as electronics, industrial design, and interaction to make advanced technology intuitive and delightful.[1][2]
The studio focuses on projects that elicit surprise and delight, from hygienic interfaces and AI user experiences to sustainable product strategies and femtech apps, emphasizing seamless integration of digital and physical touchpoints for consumer accessibility.[2][1]
Special Projects emerged as a London-based design and innovation studio, with roots traceable to its registration as Special Projects Technology Limited in the UK around 2009 (company number 06795412).[7] Operating from London (noted in Essex for business services), it has grown into a team of about 11 members generating roughly $6.1 million in revenue, drawing on expertise in prototyping and market-sensitive design.[6][2]
Key early traction came through collaborations with global brands, humanizing complex tech like sensor data UIs for Nokia and optimistic futures for Google, evolving from rapid ethnographic research (e.g., Buffalo Grid in India) to high-profile projects that challenge ambitions in product design and UX.[1][2] This backstory highlights a pivot toward "magical" innovation, as evidenced by testimonials praising their nimble prototyping and empathy-driven processes.[1]
Special Projects rides the wave of humanizing advanced technology, addressing trends like digital wellbeing, AI interfaces, femtech, and sustainable design amid growing demands for intuitive, empathetic tech in a post-pandemic world.[2] Timing aligns with market forces favoring accessible innovation—e.g., elderly user tech, contact tracing apps, and hygienic screens—where complex sensors and AI must feel effortless, influencing ecosystems by partnering with giants like Google and Samsung to redefine consumer experiences.[1][2]
They amplify the startup and corporate ecosystem by enabling "world-class platforms" through empathetic prototyping, fostering optimism in health, media, and e-commerce while challenging traditional boundaries between physical and digital.[1]
Special Projects is poised to lead in AI-driven empathetic design and sustainable tech, expanding "magical" interfaces as trends like personalized wellbeing and tangible digital experiences accelerate with advancing hardware.[2] Their selective client model and proven network with innovators like Google position them to shape near-future products, potentially influencing broader adoption of calm, human-centric tech amid rising AI complexity.
This evolution reinforces their core strength: turning innovation into delight, setting them apart in a landscape craving purposeful magic.[1][2]
Special Project has raised $2.0M in total across 1 funding round.
Special Project's investors include Next Frontier Capital, 1955 Capital, AlleyCorp, General Catalyst, Khosla Ventures, Qiming Venture Partners USA, Trajectory Ventures, Adam Neumann, Jacqueline Reses, David Fialkow, Gary Rieschel, Steve Burke.