Trends prediction for marketers
Spate is your machine intelligence solution for finding the next big trend in Beauty and Food. For example, we spotted trends such as turmeric, face masks, and cold brew.
Key people at SPATE.
SPATE was founded in 2018 by Yarden Horwitz (Founder) and Olivier Zimmer (Founder).
SPATE was founded in 2018 by Yarden Horwitz (Founder) and Olivier Zimmer (Founder).
Key people at SPATE.
Spate is a predictive analytics startup that leverages machine learning and AI to provide marketers with actionable insights into emerging consumer trends, primarily in the beauty, wellness, and food & beverage industries. Its platform analyzes over 20 billion online search signals and millions of social media videos to forecast trend viability, competitive landscapes, and consumer priorities, enabling brands to optimize product messaging, ingredient selection, and market positioning. This data-driven approach helps marketers improve campaign effectiveness and identify whitespace opportunities, serving a wide range of clients from indie brands to enterprise corporations[1][4].
Founded in 2018 and based in New York City, Spate is a Y Combinator-backed company founded by two ex-Googlers who previously led Google's Trendspotting division. The company has demonstrated growth momentum by securing Series A funding and building a client base of over 200 leading brands that rely on its AI-powered market research platform to stay ahead of trends with 72% forecast accuracy[2][3][4][5].
Spate was founded in 2018 by Yarden Horwitz and Olivier Zimmer, both former Google employees who spearheaded Google's Trendspotting division, where they identified major consumer trends such as turmeric, face masks, and cold brew coffee. Their experience at Google inspired them to create a dedicated machine intelligence platform that taps into publicly available, anonymous consumer data to detect shifts in consumer behavior earlier and more accurately than traditional methods. This origin story highlights the founders' deep expertise in trend analysis and their vision to democratize access to predictive consumer insights for marketers[2][5].
Spate rides the growing trend of AI-driven market research and consumer intelligence, where brands increasingly demand real-time, data-backed insights to stay competitive in fast-moving markets. The timing is critical as digital consumer behavior generates vast amounts of data daily, and traditional trend analysis methods struggle to keep pace. Market forces such as the rise of social media platforms (e.g., TikTok), the explosion of e-commerce, and the need for agile product innovation favor Spate’s AI-powered approach. By enabling brands to anticipate and act on emerging trends early, Spate influences the broader ecosystem by accelerating product innovation cycles and enhancing marketing precision in the beauty, wellness, and food sectors[1][2][4].
Looking ahead, Spate is well-positioned to expand its predictive analytics capabilities and deepen its industry penetration, potentially broadening into adjacent sectors beyond beauty and food. Trends shaping its journey include increasing reliance on AI for consumer insights, the growing importance of social media signals in trend forecasting, and demand for personalized, data-driven marketing strategies. As Spate evolves, its influence may extend to shaping how brands innovate and communicate, making it a key player in the future of market intelligence and trend prediction. Continued investment in AI accuracy and platform usability will be crucial to maintaining its competitive edge and expanding its client base[4].
Spate’s foundation in Google’s trendspotting expertise and its proven machine intelligence platform create a compelling narrative of innovation that ties back to its mission: empowering marketers to find the next big consumer trend with confidence and precision.
