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Source BMX operates as an omnichannel retailer specializing in bicycle motocross (BMX) bikes, parts, and accessories. The company offers a comprehensive inventory of complete bikes, frames, wheels, and drivetrains, catering to all skill levels. Its core product involves direct-to-consumer sales of BMX equipment through online and physical channels, aiming to support riders and promote the sport.
Founded in 2003, Source BMX was established by brothers Rich and Marc Moore, driven by a lifelong passion for BMX. Starting as a small independent shop, their venture was built on a deep understanding of the sport and its community's needs. This rider-owned and rider-run ethos guided the company's inception and growth.
Source BMX primarily serves the global BMX riding community, from beginners to professionals, providing essential equipment and dedicated support. The company's vision extends beyond retail, aiming to foster BMX sport growth and accessibility as a central resource for riders. It strives to maintain its position as a key hub for BMX culture and commerce, empowering participants at every level.
Source BMX is the world's largest omni-channel BMX retailer, specializing in BMX bikes, parts, accessories, clothing, and safety gear for riders from youth to professionals, complemented by custom wheel building services.[1][5][6] Founded in 2003 and rider-owned, it serves a global BMX community through e-commerce, physical stores, and events, solving access to high-quality, affordable gear with rapid delivery and rider expertise; recent growth includes £5.7 million from BGF in 2021 for e-commerce expansion and international scaling, achieving estimated $1.8-2.2 million annual sales and 1-1.3 million monthly visitors via Shopify.[2][3][4]
The company operates from a 52,000 sq ft facility in Louisville, US, with origins in Hastings, UK, enabling next-day US shipping and 100% inventory accuracy via tools like Linnworks.[4][5]
Source BMX was founded in 2003 by brothers Rich and Marc Moore in Hastings, England, starting as a small independent rider-owned shop driven by their lifelong BMX passion.[1][3][5] The idea emerged from their desire to provide the best BMX products at competitive prices with authentic rider advice, evolving from a local store to the world's largest BMX retailer through omni-channel expansion.[5][6]
Pivotal moments include building the Source Park—the world's largest underground skatepark—documented on Prime Video, hosting events, and supporting top pros; in 2021, BGF's £5.7 million investment accelerated e-commerce and US growth, including a second warehouse for doubled US sales.[3][4][5]
Source BMX rides the e-commerce boom in niche sports retail, leveraging Shopify, inventory APIs like Linnworks, and marketing tech (Klavna, Klaviyo) to achieve scalable operations amid rising online BMX demand.[2][4] Timing aligns with post-pandemic outdoor sports growth and direct-to-consumer shifts, favoring their low-price guarantee and fast shipping against fragmented competitors like Impala Skate or BikeList.[1][4]
They influence the BMX ecosystem by investing in infrastructure (e.g., Source Park) and pros, while adopting complex e-commerce tech sets a model for sports retailers scaling multi-warehouse, international ops without downtime.[4][5]
Source BMX is poised for continued dominance through e-commerce tech upgrades and global warehouses, potentially hitting higher sales via US/EU expansion and AI-driven personalization.[2][4] Trends like sustainable gear, AR try-ons, and BMX's Olympic momentum will shape growth, evolving their rider-community focus into a full lifestyle brand with deeper tech integration. This rider-first ethos, turbocharged by 2021 funding, positions them to redefine niche sports retail.