Sororitê
Sororitê is a company.
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Financial History
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Leadership Team
Key people at Sororitê.
Sororitê is a company.
Key people at Sororitê.
Sororitê is a Brazil-based venture capital firm founded in 2021, specializing in pre-seed investments in Brazilian startups with gender diversity in the founding team, particularly those led by women.[1][2][3] Its mission is to provide access to capital for exceptional projects founded by diverse teams, addressing the stark underfunding of female founders in Brazil—where only 2% of deals and 0.04% of capital went to all-female teams in 2020—while leveraging data showing diverse teams achieve 35% greater ROI, 25% less cash burn, and faster exits.[1][3] The firm operates through two arms: Sororitê Ventures, a classic VC fund targeting sectors like Fintech, Agtech, and Healthtech, and Rede Sororitê, the largest network of women angel investors in Latin America, investing collectively and democratically in women-led startups.[1][3] This dual model fosters an inclusive ecosystem, amplifying female talent in innovation.[1]
Sororitê emerged in response to Brazil's innovation ecosystem gap, where women founders received minimal funding despite superior performance metrics.[1][3] Founded in 2021, it was spearheaded by Jaana Goeggel and Erica Fridman, both General Partners.[3] Jaana, an ETH Zurich engineering graduate with an MBA from Columbia Business School, brings executive experience from Expedia, American Express, and McKinsey; she's a LAVCA-recognized Top Woman Investing in Latin American Tech (2023), founder of the Sororitê Angel Network, and advisor at Columbia Ventures.[3] Erica, with a Business Administration degree from FGV, built her career in innovation at Johnson & Johnson and Procter & Gamble before focusing on VC for gender equality; she's been a LAVCA Top Woman since 2021 and mentors dozens of startups.[3] The firm evolved from the Rede Sororitê angel network—the largest in Brazil—into a structured VC fund (Sororitê Fund 1), expanding collective investing to institutional capital for pre-seed gender-diverse startups.[1][3]
Sororitê rides the global wave of gender diversity in VC, countering Brazil's 90% male-dominated funding landscape by channeling capital to underrepresented founders in high-growth sectors like Fintech, Agtech, and Healthtech—areas critical to Brazil's economic challenges.[1][3] Timing is ideal amid rising DEI mandates, post-2020 data highlighting women's funding disparities, and evidence of diverse teams' superior outcomes (e.g., lower burn, higher ROI), positioning it to capture untapped value in Latin America's booming startup scene.[1] Market forces like increasing institutional interest in impact investing and women's networks favor its model, influencing the ecosystem by normalizing women-led funds, mentoring startups, and proving diverse teams scale faster—potentially shifting Brazil's VC norms toward inclusivity.[1][3][4]
Sororitê is poised to scale Sororitê Fund 1 and potentially launch successors, deepening pre-seed bets in Brazil's diverse-founder startups amid rising VC scrutiny on returns from underrepresented teams.[1][3] Trends like AI-driven impact sectors, LatAm's fintech/agtech surge, and global pressure for gender parity will propel it, with its angel network enabling outsized deal flow. Its influence may evolve into a regional powerhouse, mentoring the next wave of women founders and redefining VC success metrics—proving that investing in diversity isn't just equitable, it's the highest-return strategy, as echoed in its founding data on 35% better ROI.[1][3]
Key people at Sororitê.
