Loading organizations...
Key people at Sororitê.
Sororitê was founded by Flavia Mello (Co-Founder).
Sororitê is a venture capital firm in Brazil, combining a traditional VC fund with a large angel investor network. It provides capital to early-stage startups, focusing on those with gender-diverse founding teams. This integrated approach supports a broad range of innovative ventures.
Erica Fridman Stul, Flávia Mello, and Jaana Goeggel co-founded the firm in 2021. Their core insight stemmed from the stark disparity in venture funding for female founders in Brazil, where women-led enterprises received a negligible share. This motivated them to establish a platform promoting an equitable investment ecosystem.
Sororitê supports exceptional entrepreneurs, especially women founders leading diverse teams, seeking pre-seed capital for innovative startups. Its mission is to provide critical access to funding, ensuring female talent and innovation gain due recognition and value. The firm aims to foster an inclusive investment landscape, propelling a new generation of diverse companies.
Sororitê was founded by Flavia Mello (Co-Founder).
Key people at Sororitê.
Sororitê is a Brazil-based venture capital firm founded in 2021, specializing in pre-seed investments in Brazilian startups with gender diversity in the founding team, particularly those led by women.[1][2][3] Its mission is to provide access to capital for exceptional projects founded by diverse teams, addressing the stark underfunding of female founders in Brazil—where only 2% of deals and 0.04% of capital went to all-female teams in 2020—while leveraging data showing diverse teams achieve 35% greater ROI, 25% less cash burn, and faster exits.[1][3] The firm operates through two arms: Sororitê Ventures, a classic VC fund targeting sectors like Fintech, Agtech, and Healthtech, and Rede Sororitê, the largest network of women angel investors in Latin America, investing collectively and democratically in women-led startups.[1][3] This dual model fosters an inclusive ecosystem, amplifying female talent in innovation.[1]
Sororitê emerged in response to Brazil's innovation ecosystem gap, where women founders received minimal funding despite superior performance metrics.[1][3] Founded in 2021, it was spearheaded by Jaana Goeggel and Erica Fridman, both General Partners.[3] Jaana, an ETH Zurich engineering graduate with an MBA from Columbia Business School, brings executive experience from Expedia, American Express, and McKinsey; she's a LAVCA-recognized Top Woman Investing in Latin American Tech (2023), founder of the Sororitê Angel Network, and advisor at Columbia Ventures.[3] Erica, with a Business Administration degree from FGV, built her career in innovation at Johnson & Johnson and Procter & Gamble before focusing on VC for gender equality; she's been a LAVCA Top Woman since 2021 and mentors dozens of startups.[3] The firm evolved from the Rede Sororitê angel network—the largest in Brazil—into a structured VC fund (Sororitê Fund 1), expanding collective investing to institutional capital for pre-seed gender-diverse startups.[1][3]
Sororitê rides the global wave of gender diversity in VC, countering Brazil's 90% male-dominated funding landscape by channeling capital to underrepresented founders in high-growth sectors like Fintech, Agtech, and Healthtech—areas critical to Brazil's economic challenges.[1][3] Timing is ideal amid rising DEI mandates, post-2020 data highlighting women's funding disparities, and evidence of diverse teams' superior outcomes (e.g., lower burn, higher ROI), positioning it to capture untapped value in Latin America's booming startup scene.[1] Market forces like increasing institutional interest in impact investing and women's networks favor its model, influencing the ecosystem by normalizing women-led funds, mentoring startups, and proving diverse teams scale faster—potentially shifting Brazil's VC norms toward inclusivity.[1][3][4]
Sororitê is poised to scale Sororitê Fund 1 and potentially launch successors, deepening pre-seed bets in Brazil's diverse-founder startups amid rising VC scrutiny on returns from underrepresented teams.[1][3] Trends like AI-driven impact sectors, LatAm's fintech/agtech surge, and global pressure for gender parity will propel it, with its angel network enabling outsized deal flow. Its influence may evolve into a regional powerhouse, mentoring the next wave of women founders and redefining VC success metrics—proving that investing in diversity isn't just equitable, it's the highest-return strategy, as echoed in its founding data on 35% better ROI.[1][3]
