Soothe is a technology company.
Soothe has raised $2.0M across 1 funding round.
Soothe has raised $2.0M in total across 1 funding round.
Soothe has raised $2.0M in total across 1 funding round.
Soothe's investors include ACME Capital, A-Force Ventures, AngelPad, CP Ventures, DCM, Global Innovation Fund, GreaterGoodSociety, Great Oaks Venture Capital, IDG Ventures, InterWest, K5 Ventures, LAUNCH.
Soothe is a technology-enabled marketplace that connects individuals and businesses with licensed wellness professionals for on-demand, at-home services like massages, skincare, haircuts, and beauty treatments.[1][2][4] It serves consumers seeking convenient in-home care, as well as corporations, hotels, spas, and residential communities through its app, corporate wellness programs, and staffing solutions.[1][4][5] The platform solves the problem of accessing personalized wellness without travel, offering bookings in as little as an hour starting at $99, with expansion into skincare and beauty amid rising self-care demand.[2][3] Soothe has raised $79.3M across six rounds, operates in 70+ U.S. cities (plus Canada, UK, Australia), and generates ~$24.5M in revenue, backed by investors like Riverside Company.[2][3][5]
Founded in 2013 in Los Angeles, California, by Merlin Kauffman (CEO) and others, Soothe emerged to deliver massages directly to homes, apartments, or offices via a simple web and mobile app.[2][3] Kauffman, with a tech background, spotted the gap in on-demand personal care, initially focusing on massage therapy before expanding.[3] Early traction came from rapid bookings and partnerships; by 2015, Riverside Micro-Cap invested, fueling growth into corporate wellness for clients like Twitter, Slack, Airbnb, and sports teams such as the NY Knicks.[4][5] Pivotal moments include 2022 launches of skincare, beauty, facials, haircuts, and hospitality platforms, plus a Woodhouse Spas partnership.[2][3]
Soothe rides the on-demand wellness boom, accelerated by post-pandemic self-care demand and remote work, transforming spas from destination-based to mobile marketplaces.[2][4] Timing aligns with gig economy growth in healthtech, where consumers prioritize convenience amid busy lifestyles and businesses invest in employee perks for retention.[4] Market tailwinds include rising corporate wellness spending and luxury residential trends, positioning Soothe ahead of competitors like Zeel (massage-focused) via multi-service B2B expansion.[1][5] It influences the ecosystem by professionalizing on-demand care, holding 2 patents (e.g., in anxiety-related tech), and enabling providers' independence while serving high-profile clients.[1][3]
Post-Riverside exit in October 2025, Soothe eyes aggressive international scaling and AI-driven matching for personalized wellness, capitalizing on wellness market growth projected at double digits.[5] Trends like hybrid work and mental health focus will propel corporate/hospitality demand, potentially doubling revenue via new verticals (e.g., mental health integrations from patents).[1][2] Its influence may evolve into a full-stack wellness platform, challenging urban spas and gig apps—watch for IPO or acquisition as on-demand healthtech consolidates, building on its decade of doorstep delivery innovation.[3][5]
Soothe has raised $2.0M across 1 funding round. Most recently, it raised $2.0M Seed in February 2015.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Feb 1, 2015 | $2.0M Seed | ACME Capital, A-Force Ventures, AngelPad, CP Ventures, DCM, Global Innovation Fund, GreaterGoodSociety, Great Oaks Venture Capital, IDG Ventures, InterWest, K5 Ventures, LAUNCH, LombardStreet Ventures, Long Journey Ventures, Lumia Capital, Magical Capital, MI Ventures, Alexander Rosen, Ridge Ventures, Scrum Ventures, Seven Seven Six, Sierra Ventures, Structure Capital, Techstars, Wasabi Ventures, XG Ventures, Y Combinator, Aaron Harris, Anthony Citrano, Greg Kidd, Jason Cahill, Richard Chen, Sam Altman, Scott Banister |