Somo, now CI&T

# CI&T: Technology Transformation Specialist

High-Level Overview

CI&T is a global technology transformation specialist that combines human expertise with artificial intelligence to help enterprises navigate digital change and achieve scalable success[1]. The company operates as a digital consulting and services firm serving over 100 large enterprises and fast-growth clients across nine countries[2].

Rather than building a single product, CI&T delivers comprehensive tech-integrated business solutions spanning technology strategy, customer experience, software development, cloud services, data and AI[1]. The company solves the fundamental challenge enterprises face when modernizing their operations: how to accelerate digital transformation while managing complexity, risk, and organizational change. CI&T's nearshore delivery model and 29-year track record position it as an established player in the digital transformation consulting space, with demonstrated ability to unlock top-line growth, improve customer experience, and drive operational efficiency[2].

Core Differentiators

• Proprietary AI Platform: CI&T Flow, the company's proprietary AI platform, significantly enhances team productivity and differentiates its service delivery from traditional consulting firms[1]

• Integrated Service Model: Rather than siloed consulting practices, CI&T combines strategy, data science, design, and engineering into complete, scalable digital solutions[2]

• Nearshore Delivery: Operating across nine countries with a nearshore model provides clients with cost efficiency and cultural proximity compared to purely offshore or onshore alternatives[2]

• Proven Track Record: 29 years of operational history delivering results to over 100 clients demonstrates sustained execution capability and deep industry relationships[8]

• Enterprise Focus: Specialization in serving large enterprises and fast-growth companies (1,000+ employees) rather than SMBs or startups[2]

Role in the Broader Tech Landscape

CI&T operates at the intersection of two powerful trends: the accelerating need for enterprise digital transformation and the integration of AI into business processes. As organizations struggle to modernize legacy systems, improve customer experiences, and leverage data effectively, consulting firms that combine strategic guidance with hands-on engineering execution—enhanced by AI tooling—occupy a valuable position in the market.

The company's emphasis on AI-powered efficiency aligns with broader industry momentum toward augmenting human expertise rather than replacing it. By positioning CI&T Flow as a productivity multiplier for teams, the firm taps into enterprise demand for solutions that promise faster delivery and better quality without requiring wholesale organizational restructuring.

Quick Take & Future Outlook

CI&T's positioning as a "technology transformation specialist" reflects a maturing market where digital transformation is no longer optional but table-stakes for enterprise competitiveness. The company's ability to scale impact through AI-enhanced delivery, combined with its established client relationships and geographic footprint, positions it well to capture growing demand from enterprises seeking to modernize faster and more efficiently.

The critical question for CI&T's evolution will be whether its proprietary AI platform becomes a meaningful competitive moat or remains a productivity tool that competitors can replicate. As the consulting market becomes increasingly commoditized and AI capabilities diffuse across the industry, firms that can demonstrate measurable business impact—not just faster delivery—will differentiate themselves. CI&T's focus on "measurable impact" and "business value" suggests awareness of this dynamic, but sustained differentiation will depend on deepening its AI capabilities and building stronger outcome-based partnerships with clients.