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Something & Nothing develops and distributes premium sparkling beverages, including seltzers and sodas. Crafted from natural fruit juices and botanical extracts, their products are free from added sugars or artificial sweeteners. This positions their offerings as a healthier, refined alternative in the soft drink market, prioritizing quality and clean refreshment.
Co-founded by Oliver Dixon and Rupert Pugsley, the company originated from a shared vision to elevate the soda category. Their insight focused on creating sophisticated, adult non-alcoholic drinks, delivering complex, natural flavors without health compromises. They launched to fill a market gap for high-quality, conscientiously made beverages.
Something & Nothing targets discerning consumers seeking elevated non-alcoholic options for a health-conscious lifestyle. Its mission is to offer products facilitating an "escape the everyday" through distinctive flavors. B Corp Certified, they uphold a commitment to balancing profit with purpose and rigorous social and environmental standards.
Something & Nothing has raised $3.0M across 1 funding round.
Something & Nothing has raised $3.0M in total across 1 funding round.
Something & Nothing is a certified B‑Corp lifestyle and beverage company that positions itself at the intersection of sustainable consumer goods, culture, and design; it focuses on producing ready‑to‑drink beverages and related lifestyle products with an emphasis on environmental responsibility and cultural storytelling. [5]
High‑Level Overview
Something & Nothing’s mission centers on “refresh[ing] people and planet” by combining thoughtfully sourced ingredients, sustainable packaging, and cultural programming to create products and experiences that feel both premium and responsible. [5]As a company (not an investment firm), its operating philosophy emphasizes conscious consumption, transparency, and measurable environmental impact—evidenced by its B Corporation certification and public commitments such as recyclable packaging and freight‑emission offsets. [5]Key sectors: consumer packaged goods (non‑alcoholic beverages), sustainable lifestyle products, and DTC/retail experiences tied to culture and design. [5]Impact on the startup / indie CPG ecosystem: by earning B‑Corp status and foregrounding sustainability in supply chain and logistics (electric distribution in the UK, freight offsets in the US), Something & Nothing serves as a model for how challenger beverage brands can combine design, community and measurable environmental commitments to differentiate in a crowded market. [5]
Origin Story
Something & Nothing was founded with an explicit purpose to address what its founders saw as broken elements of modern consumer culture—overconsumption, opaque sourcing, and uninspired design—and to build a brand grounded in values like curiosity, courage, and conscious consumption. [5]Early positioning leaned heavily on design and culture: the brand ties product launches and storytelling to cultural inspirations and aims to make sustainability an integral part of product and logistics decisions rather than an afterthought. The company’s attainment of B Corporation certification indicates an early and concrete institutional commitment to social and environmental standards. [5]
Core Differentiators
Role in the Broader Tech/Lifestyle Landscape
Quick Take & Future Outlook
What's next: continued scaling of product distribution while deepening sustainability practices and cultural programming seems likely, given the company’s stated mission and B‑Corp orientation; further product line expansion or collaborations with cultural partners would align with its stated brand strategy. [5]Trends that will shape their journey: stricter regulatory and retailer scrutiny on environmental claims (making B‑Corp and transparent supply chains more valuable), continuing consumer interest in premium non‑alcoholic offerings, and the need to balance growth with verifiable impact. [5]How influence might evolve: if Something & Nothing successfully scales while maintaining certification and measurable impact, it could become a reference case for blending culture, premium CPG design, and rigorous sustainability—encouraging more capital and talent into ethically framed lifestyle brands. [5]
Quick reminder: this profile is drawn from the company’s public materials and B‑Corp disclosures; if you want, I can expand any section with competitive positioning versus specific beverage startups, more granular supply‑chain impact metrics, or a roadmap of possible growth scenarios.
Something & Nothing has raised $3.0M in total across 1 funding round.
Something & Nothing's investors include ACF Investors.
Something & Nothing has raised $3.0M across 1 funding round. Most recently, it raised $3.0M Seed in November 2022.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Nov 1, 2022 | $3.0M Seed | ACF Investors |