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Someecards provides a digital platform offering free online greeting cards reflecting contemporary sensibilities. It distinguishes itself through a unique, often sardonic or satirical, comedic voice, contrasting traditional greetings. A dedicated writing team continuously generates new content, establishing a distinct, highly shareable editorial style for its offerings. This approach cultivates a recognizable brand experience for users seeking alternative digital expressions.
Founded in 2006 by Brook Lundy and Duncan Mitchell, the company emerged from identifying a need for digital cards beyond conventional, sentimental options. Their insight focused on cultivating a brand delivering relatable, irreverent humor. This forged a fresh avenue for expressing sentiments through a distinct comedic lens, establishing a unique niche in the burgeoning digital communication landscape at the time.
Someecards primarily caters to individuals seeking humor and irony in communications, with content often shared across social media. The company envisions itself as a trusted humor brand, providing engaging digital content that connects with a modern audience. It aims to remain a leading source for uniquely voiced ecards and humorous online material, fostering connection.
Someecards has raised $350K across 1 funding round.
Someecards has raised $350K in total across 1 funding round.
Someecards is a humor-focused digital media company, not a traditional technology company in the sense of developing software infrastructure or enterprise tools. It operates as a free online e-card service featuring satirical, deadpan parodies of traditional greeting cards, targeting younger urban audiences who prefer irreverent humor over sentimental content[1][5]. The platform serves consumers seeking quick, shareable laughs for occasions like birthdays, breakups, or "cries for help," while solving the problem of bland, overly sincere greetings by delivering blunt, often edgy wit—expanded into articles, social media content, merchandise, and branded advertising with over 500 million monthly views[1][2][4].
Growth momentum stems from its 2006 launch as a viral e-card site, evolving into a trusted social media brand with massive impressions through innovative sponsored campaigns for clients like HBO, Microsoft, and Verizon[1][2]. A team of about 13 in-house writers and editors fuels daily content creation[4].
Someecards was co-founded in 2006 by Brook Lundy and Duncan Mitchell after Lundy, frustrated by the lack of "honest and compelling" greeting cards for a friend, decided to create a uniquely toned e-card alternative[1][2][5]. Lundy, as Director of Copy and Content, shaped the site's signature voice—parodying Hallmark-style sentiments with deadpan, sometimes offensive humor—and managed writers, designers, and expansions over 12 years[2][5].
Early traction exploded via social media: Lundy grew Twitter followers from hundreds to millions, highlighted by a high-profile "Twitter War" challenge against Martha Stewart that netted 370,000 new followers[2]. Pivotal moments included diversifying into video shorts (e.g., starring Scott Rogowsky), merchandise like tear-out books and wine glasses, pie chart cards, and pioneering branded content that meshed the site's blunt style with corporate messaging[2].
Someecards rides the wave of social media-driven content virality and native advertising, emerging in 2006 amid the rise of Web 2.0 sharing platforms like early Twitter and Facebook, where humor content thrives on relatability and shareability[1][2]. Timing was ideal: as digital natives rejected corporate-speak greetings, it filled a gap for authentic, edgy expression, influencing how brands approach influencer-style partnerships with over 570,000 monthly visitors by 2011[5].
Market forces like ad-blocker proliferation and declining display ads favored its branded e-card innovations, proving humor scales engagement for tech giants (e.g., Microsoft, Verizon) in a fragmented attention economy[2]. It shaped the ecosystem by pioneering "off-kilter" sponsored content, blending user-generated vibes with commerce and inspiring similar snarky media players.
Someecards' enduring strength lies in its timeless humor IP, but evolution hinges on adapting to short-form video (e.g., TikTok, Reels) and AI-generated content tools amid platform algorithm shifts. Expect deeper branded partnerships and merchandise revivals, potentially leveraging nostalgia for Gen Z/Alpha as social fatigue grows. Its influence may grow in authentic advertising niches, circling back to that original e-card spark—proving blunt wit outlasts trends in a polished digital world.
Someecards has raised $350K in total across 1 funding round.
Someecards's investors include Betaworks Ventures, Lowercarbon Capital.
Someecards has raised $350K across 1 funding round. Most recently, it raised $350K Seed in March 2008.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Mar 1, 2008 | $350K Seed | Betaworks Ventures, Lowercarbon Capital |