Soma Water, Inc.
Soma Water, Inc. is a company.
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Financial History
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Leadership Team
Key people at Soma Water, Inc..
Soma Water, Inc. is a company.
Key people at Soma Water, Inc..
Key people at Soma Water, Inc..
Soma Water, Inc. designs and sells sustainable water filtration systems, primarily glass carafes and pitchers with biodegradable filters delivered via subscription.[1][2] It serves eco-conscious consumers seeking stylish, convenient alternatives to plastic pitchers, solving the problem of unappealing, inefficient home water filtration while partnering with charity: water to donate clean water for every filter sold.[1][2] Founded in 2012, Soma raised $147,000 on Kickstarter, secured $3.7 million in seed funding, and was acquired by Full Circle Home in 2017, enhancing production and aligning with shared sustainability goals.[1][2]
Soma was founded in 2012 by Mike Del Ponte, Ido Leffler (founder of Yes To, Inc.), Rohan Oza, and Zach Allia in San Francisco.[1][3] The idea emerged during a dinner party hosted by Del Ponte, who was embarrassed by his plastic water filter pitcher; when it spilled, he and Leffler brainstormed a sleek, glass carafe alternative while cleaning up.[1] They launched a Kickstarter in December 2012, raising over $100,000 in nine days and $147,000 total, followed by public sales in 2013 and a $3.7 million seed round from investors like Baseline Ventures, Forerunner Ventures, and Tim Ferriss.[1] The filter was designed by David Beeman, creator of water formulas for Starbucks and Peet's Coffee.[1] In 2017, Full Circle Home acquired Soma to combine strengths in sustainable home goods.[2]
Soma rides the wave of consumer sustainability and direct-to-consumer (DTC) hydration trends, capitalizing on demand for eco-friendly alternatives to single-use plastics amid growing awareness of water quality and microplastics.[1][2][4] Timing was ideal in the early 2010s Kickstarter boom, blending hardware innovation with subscription e-commerce, similar to Dollar Shave Club's model but for essentials like water.[1] Market forces like rising environmental regulations and charity-linked branding favor it, influencing the home goods ecosystem by normalizing stylish, subscription-based sustainability—paving the way for brands like Hydro Flask or LARQ in premium hydration.[2][4] Its acquisition by Full Circle expanded reach into lifestyle products, amplifying B-Corp impact in consumer tech-adjacent spaces.[2]
Under Full Circle Home since 2017, Soma likely focuses on scaling production, innovating filters, and expanding reusable lines like bottles and mugs amid booming sustainable consumer goods.[2][4] Trends like subscription retention, global water access initiatives, and premium eco-hydration (projected to grow with climate concerns) will shape it, potentially through tech integrations like smart dispensers or broader charity partnerships.[1][2] Its influence may evolve from startup disruptor to established player in purpose-driven home essentials, reinforcing DTC sustainability—echoing its origins in a spilled pitcher that sparked a cleaner, stylish water revolution.[1]
