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Soft Revolt develops wireless support bras for women with cup sizes B through G. The company employs patented 3D knitting technology to craft seamless bralettes, offering comfort and support without traditional underwires. This innovative manufacturing creates garments that adapt to the body, ensuring optimal fit and appeal.
Elles Roeleveld and Kim Bakker founded Soft Revolt in 2020, recognizing a market gap for comfortable, supportive, wire-free lingerie, especially for fuller busts. Their insight focused on merging technical innovation with a strong commitment to wearer comfort, providing a solution.
Soft Revolt targets women prioritizing supportive, wire-free lingerie, particularly those with larger cup sizes seeking well-fitting and appealing options. The company aims to redefine comfort and support in intimates through its proprietary knitting technology, envisioning inclusive, sustainable apparel that enhances wearer confidence.
Soft Revolt has raised $1.0M across 1 funding round.
Soft Revolt has raised $1.0M in total across 1 funding round.
Soft Revolt has raised $1.0M across 1 funding round. Most recently, it raised $1.0M Seed in December 2023.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Dec 1, 2023 | $1M Seed | — | Borski Fund | Announced |
Soft Revolt has raised $1.0M in total across 1 funding round.
Soft Revolt's investors include Borski Fund.
Soft Revolt is an Amsterdam-based startup founded in 2020 that develops wireless, sustainable bralettes using patented 3D knitting technology.[1][2][3][4] It produces seamless bras from a single piece of fabric, offering comfort and support for cup sizes C-G (available from 65B to 115G), eliminating wires, seams, and waste while serving women seeking natural lift without discomfort.[1][3][4][5] The company has reached 20,000 women across 17 countries, secured €1M in funding from Borski Fund, and plans expansions like larger sizes and new models amid growing demand.[1][2]
Soft Revolt was founded in 2020 by Elles Roeleveld and Kim Bakker, two female entrepreneurs inspired by 3D knitting innovations from the footwear industry.[1][2] They identified a gap in lingerie for fuller-cupped women needing support without underwire pain or seams, conducting months of R&D to adapt the technology with innovative yarns, stitches, and machine tensions.[1][4][5] Early traction came with their debut bralette, leading to rapid international sales and a €1M raise from Borski Fund, which backs female-led ventures blending tech, sustainability, and growth.[1][2] Pivotal patents (first published as WO2022003090, others pending in 2023) protect their three core innovations.[1]
Soft Revolt rides the wave of sustainable fashion tech, adapting industrial 3D knitting from footwear to lingerie amid rising demand for ethical, zero-waste apparel.[1][2] Timing aligns with post-2020 consumer shifts toward comfort-driven, eco-conscious intimates, fueled by e-commerce growth and anti-underwire trends.[4][5] Market forces like Borski Fund's support for women-led deep-tech in fashion (alongside peers like The Fabricant in digital fashion) amplify its reach, influencing the ecosystem by patenting innovations that could standardize seamless, supportive sustainable bras.[1][2] This positions Soft Revolt as a disruptor in a €30B+ global lingerie market, pushing legacy brands toward tech-enabled sustainability.[1]
Soft Revolt is primed for accelerated growth with its €1M funding, international expansion, and product roadmap including larger bras and new designs.[1] Trends like AI-driven personalization in fashion and stricter EU sustainability regs will shape its path, potentially unlocking partnerships with major retailers. Its influence may evolve from niche innovator to category leader, redefining lingerie as tech-powered and body-positive—proving that soft revolt against outdated bras can scale globally.[1][2][4]
