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Socialbakers offers a comprehensive social media marketing platform designed to help businesses optimize their presence and performance across various social channels. The company’s core product provides advanced analytics, content scheduling, and publishing tools, leveraging machine learning to deliver actionable insights. This enables brands to measure campaign effectiveness, understand audience engagement, and make data-driven decisions to enhance their social media strategies.
The company was founded in 2008 by Jan Rezab, Jiri Voves, Lukas Maixner, and Martin Homolka. Their insight originated from the growing necessity for brands to move beyond rudimentary social media presence and instead, gain a deeper, analytical understanding of their digital interactions. They recognized an unmet need for a systematic way to compare and contrast social performance, leading to the creation of a robust platform for social media intelligence.
Businesses and marketing teams utilize Socialbakers to streamline their social media operations, gain competitive insights, and improve customer engagement. The company’s vision is to empower brands globally to connect more effectively with their target audiences and make smarter investments on social media. It aims to foster a future where brands can navigate the complexities of social media with clarity and strategic precision.
Socialbakers has raised $34.0M across 3 funding rounds.
Socialbakers has raised $34.0M in total across 3 funding rounds.
Socialbakers has raised $34.0M in total across 3 funding rounds.
Socialbakers's investors include 83North, BlueYard Capital, Index Ventures, Redpoint Ventures, Ben Holmes.
Socialbakers is an AI-powered social media marketing platform that helps brands understand audiences, create personalized content, manage ads, listen to conversations, and optimize campaigns against benchmarks.[1][2][3] It serves marketers at major companies like Microsoft, Lenovo, LVMH, and Nestle, solving challenges in audience segmentation, content timing, influencer discovery (covering 27 million influencers), and real-time customer engagement via tools like chatbots.[1][3] The platform drives growth by enabling competitive insights, publishing, ad management, and cross-channel care, with integrations like LiveAgent for ticketing and workflow efficiency.[2][4] Founded as a SaaS company in 2009 and headquartered in Prague, it has evolved into a comprehensive suite for social media analytics and management, though it rebranded to Emplifi, expanding into customer care and commerce.[5][6]
Socialbakers was founded in 2009 in Prague, Czech Republic, emerging as a SaaS pioneer in social media analytics amid the early rise of platforms like Facebook and Twitter.[5] The company started with a focus on providing free social media statistics, competitive benchmarking, and insights, quickly building a large database to help brands measure and optimize campaigns.[3] Key early traction came from its global industry benchmarking and local categorization, setting it apart as a versatile tool for B2B and B2C marketers.[3] Over time, it pivoted to an AI-driven suite, adding features like audience personas, influencer identification, and conversational AI chatbots, with a notable integration announced in November (year unspecified in sources).[1] This evolution culminated in its acquisition and rebranding to Emplifi, enhancing its original social tools with customer experience (CX) capabilities.[6]
Socialbakers stands out through its AI-centric features tailored for social media mastery:
Socialbakers rides the wave of AI-driven social media marketing and customer experience management, capitalizing on the explosion of online consumer expectations for personalized, real-time interactions across channels.[1][6] Its timing aligns with the shift from siloed social tools to unified platforms amid rising social commerce and chatbot adoption, bridging gaps in content, care, and conversion.[1][2] Market forces like data proliferation and influencer economies favor its strengths in benchmarking and micro-influencer discovery, influencing the ecosystem by empowering brands to compete via actionable intelligence—seen in its service to enterprise clients and integrations that streamline martech stacks.[3][4] As Emplifi, it shapes broader CX trends, evolving social intelligence into full-funnel solutions that enhance brand-customer journeys in a fragmented digital landscape.[6]
Socialbakers, now Emplifi, is poised to dominate as a full-spectrum CX platform, building on its social media legacy with expansions into omni-channel research, voice-of-the-customer workflows, and commerce tools.[1][6] Upcoming trends like advanced AI for predictive personalization and integrated care will propel its growth, especially as brands prioritize unified customer journeys over fragmented tools. Its influence may grow through deeper martech integrations and enterprise adoption, solidifying its role from analytics specialist to indispensable growth engine—echoing its origins as a data-driven helper in an increasingly social, AI-fueled world.[1][6]
Socialbakers has raised $34.0M across 3 funding rounds. Most recently, it raised $26.0M Series C in February 2014.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Feb 1, 2014 | $26.0M Series C | 83North, BlueYard Capital, Index Ventures, Redpoint Ventures, Ben Holmes | |
| Nov 1, 2012 | $6.0M Series B | 83North, BlueYard Capital, Index Ventures, Redpoint Ventures, Ben Holmes | |
| Sep 1, 2011 | $2.0M Series A | BlueYard Capital |